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Mediatization and Mediality in Social Media: the Discourse System Twitter
The article contributes to the debate about mediatization and the use of language in social media. The theoretical approach evolves from the intersection of linguistics, media and communication studies. While the concept of mediatization describes relations between medial and sociocultural change and the ubiquity of media in everyday life, the concept of mediality sheds light on the inseparability of media and language. From this interdisciplinary perspective, specific practices of media and language use within the microblogging service Twitter were analyzed. Examples from different case studies reveal certain user practices that can be described as formed by ‘moulding forces’ of the medium Twitter without considering technology as determining or symptomatic. Our analysis shows that the use of specific semiotic and functional operators (#, @, RT, http://) establish user practices of creating personal and semantic references and thus constitute Twitter as a multi-referential discourse system.
With the advent of mobile devices, mediatized political discourse became more dynamic. I assume that the microblog Twitter can be considered as a medium for spatial coordination during protests. Therefore, the case of neo-Nazi demonstrations and counter-protests in the city of Dresden that occurred in February 2012 is analysed. Data consists of microposts that occurred during the event. Quantitative analysis of hashtag and retweet frequencies was performed as well as qualitative speech act pattern analysis and a tempo-spatial discourse analysis on selected subsets of microposts. Results show that a common linguistic practice is verbal georeferencing and by that constructing space. Empirical analysis indicates a strong relation between communicational online space and physical offline place: Protest participants permanently reconfigure spatial context discursively and thus the contested protest area becomes a temporarily meaningful place.
This paper explores on the basis of empirical research, how patterns of interaction and argumentation in political discourse on Twitter evolve as translocal communities in the creative shape of “joint digital storytelling”. Joint storytelling embraces coordinated activities by multiple actors focusing on a shared topic. By adding personal information and evaluation, participants construct an open narrative format, which can be inviting and inspiring for others, who then join in with their own narratives. This model will be exemplified by analyzing a large amount of tweets (107,000) collected during a political conflict between proponents and adversaries of a local traffic project in Germany. Analysis is based on (1) the textual level, (2) the operative level (hashtags, @- and RT-Symbol, hyperlinks etc.) and (3) the visual level of storytelling (embedded photos, videos). Results show a new way of creating translocal online communities and political deliberation.
Die Veränderung der individuellen politischen Kommunikation ist ein wesentliches Element des Konzepts der Mediatisierung des Politischen. Immer mehr Politikerinnen und Politiker sowie Bürgerinnen und Bürger nutzen digitale Plattformen, um sich politisch auszutauschen und zu informieren. Dabei stellt sich die Frage, inwiefern Politiker/-innen selbst Austauschmöglichkeiten im Netz bieten und somit direkt Kommunikation fördern. Für die vorliegende Studie wurde die Nutzung des Microblogging-Dienstes Twitter durch Politiker/-innen während ausgewählter Landtagswahlkämpfe des Jahres 2011 auf partizipationsermöglichende Elemente hin untersucht. Diese Elemente wurden mithilfe des „Funktionalen Operatorenmodells“ systematisiert und kategorisiert. Die Ergebnisse verdeutlichen nicht nur eine individuell ausgeprägte Nutzungsfrequenz der einzelnen Politiker/-innen, sondern auch unterschiedliche Stile der Twitternutzung, die sich als „persönlich-interaktiv“ und „thematisch-informativ“ klassifizieren lassen. In Einblick auf deliberative Strukturen ist die Twitterkommunikation im Politiker-Bürger-Dialog hingegen noch ausbaufähig.