amades - Arbeitspapiere und Materialien zur deutschen Sprache
Bd. 0.1998 - 45.2013
ab Bd. 46.2013 unter dem Titel:
amades - Arbeiten und Materialien zur deutschen Sprache
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In this article, the language of advertising is considered as a set of persuasive strategies and corresponding communicative means which persuaders employ to communicate with the target audience and to promote the product, service, candidate, idea, etc. The arrangement of these strategies and means is determined by pragmatic and communicative goals of the advertising campaign.