Psycholinguistik / Kognitive Linguistik
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In recent years, reading has become an increasingly digital experience. In addition to various subjective impressions about the quality of reading from digital media, e.g. that it is more effortful than reading conventional books, a number of more scientific questions arise at the interface of reading research and book studies. Here, we summarize several new insights on reading effort and reading behavior on digital media. Part one reviews a study in which young and elderly adults read short texts on three different reading devices: a paper page, an e-reader and a tablet computer and answered comprehension questions about them while their eye movements and EEG were recorded. Older adults showed faster mean fixation durations and lower EEG theta band voltage density – known to covary with memory encoding and retrieval – when reading from a tablet computer in comparison to the other devices. Young adults showed comparable fixation durations and theta activity for all three devices. These results can be explained by better text discriminability (higher contrast) of the tablet computer. Older readers may benefit from this enhanced contrast because contrast sensitivity decreases with age. In the second part, we present an explorative study about the influence of font type and typographic alignment (flush left vs. justified) on reading from a tablet computer. Importantly, the eyes do not fall between – increasingly larger – spaces, as expected, but – to the contrary – use these spaces for planning an optimal fixation of the next word. In summary, the perspective presented here provides initial evidence about the fruitfulness of interdisciplinary research between experimental reading, neurocognition and book studies.
Prejudice against a social group may lead to discrimination of members of this group. One very strong cue of group membership is a (non)standard accent in speech. Surprisingly, hardly any interventions against accent-based discrimination have been tested. In the current article, we introduce an intervention in which what participants experience themselves unobtrusively changes their evaluations of others. In the present experiment, participants in the experimental condition talked to a confederate in a foreign language before the experiment, whereas those in the control condition received no treatment. Replicating previous research, participants in the control condition discriminated against Turkish-accented job candidates. In contrast, those in the experimental condition evaluated Turkish- and standard-accented candidates as similarly competent. We discuss potential mediating and moderating factors of this effect.
Feminine forms of job titles raise great interest in many countries. However, it is still unknown how they shape stereotypical impressions on warmth and competence dimensions among female and male listeners. In an experiment with fictitious job titles men perceived women described with feminine job titles as significantly less warm and marginally less competent than women with masculine job titles, which led to lower willingness to employ them. No such effects were observed among women.