Angewandte Linguistik
Refine
Year of publication
Document Type
- Article (14)
- Part of a Book (6)
- Book (1)
- Conference Proceeding (1)
- Image (1)
- Part of Periodical (1)
Language
- German (15)
- English (7)
- Multiple languages (2)
Has Fulltext
- yes (24)
Keywords
- Angewandte Linguistik (5)
- Deutsch (4)
- Diskurs (3)
- Kommunikation (3)
- Korpus <Linguistik> (3)
- Methodologie (3)
- Politik (3)
- Deutschland. Deutscher Bundestag (2)
- Diskursanalyse (2)
- Diskurslinguistik (2)
Publicationstate
- Veröffentlichungsversion (14)
- Zweitveröffentlichung (9)
- Hybrides Open Access (2)
- Postprint (1)
Reviewstate
- Peer-Review (24) (remove)
Publisher
This chapter discusses functions of the German language in the Linguistic Landscape (LL) of the Baltic states, with a focus on the Latvian capital Riga. For this end, it applies the "Spot German" approach (cf. Heimrath 2017) in the context of debates on the international role of German (cf. Ammon 2015). It argues that German is an "additional language of society" (cf. Marten 2017b), i.e. it is not a dominant language in the Baltics but can regularly be found in a variety of functions. These relate both to the historical role of German in the region (including its contemporary commodification) and to current relations between the Baltics and the German-speaking countries. These include tourism, business, or educational and political institutions, but also point to, e.g., discourses on the quality assigned to products from the German-speaking region. In this sense, the Baltic states are part of what may, in accordance with Kachru's (1985) 3-circle-model for English, be labelled as "extended circle" of German. At the same time, the chapter discusses how conclusions from Linguistic Landscape research can be used for understanding marketing both in and for the German language: On the one hand, German carries the potential of persuading customers to opt for a certain product. On the other hand, the abundance of situations where German can be "spotted" suggests that the LL may successfully be used for language-marketing purposes, as exemplified by a brochure and a poster created by the DAAD Information Centre for the Baltic states in Riga.
This paper seeks to apply the principles of the famous 3-Circle-Model devised for the description of the ecolinguistic position of English world-wide to the position of German around the world.
On the one hand, the 3-Circle-Model for English with its "Inner", "Outer" and "Extended/Expanding" Circles was invented by Kachru in the 1980s and has since then been adopted, refined and criticised by numerous authors. The situation of German world-wide, on the other hand, has only been scarcely discussed in the past 20 years. While the global extension of German is obviously by far weaker than that of English, there are also a number of noteworthy similarities in terms of historical spread and the current position of these two languages.
This paper therefore discusses the analogies of global English and German by establishing three circles for German: the Inner Circle for the core German-speaking area, i.e. Germany, Austria and Switzerland; the Outer Circle including a number of German minority areas (mostly in Europe), and finally the Extended Circle which may be denoted as "Crumbling" rather than "Expanding". The latter comprises traditional German diaspora communities in different parts of the world which either result from migration, but also reflect the previous functions of German as a language of culture and as a lingua franca in regions like Eastern Europe. The paper argues that there are some striking structural similarities, but also shows the limits of this comparison.
Einleitung
(2019)
The Data Governance Act was proposed in late 2020 as part of the European Strategy for Data, and adopted on 30 May 2022 (as Regulation 2022/868). It will enter into application on 24 September 2023. The Data governance Act is a major development in the legal framework affecting CLARIN and the whole language community. With its new rules on the re-use of data held by the public sector bodies and on the provision of data sharing services, and especially its encouragement of data altruism, the Data Governance Act creates new opportunities and new challenges for CLARIN ERIC. This paper analyses the provisions of the Data Governance Act, and aims at initiating the debate on how they will impact CLARIN and the whole language community.
The theme of the AFinLA 2020 Yearbook Methodological turns in applied language studies is discussed in this introductory article from three interrelated perspectives, variously addressed in the three plenary presentations at the AFinLA Autumn Symposium 2019 as well as in the thirteen contributions to the yearbook. In the first set of articles presented, the authors examine the role and impact of technological development on the study of multimodal digital and non-digital contexts and discourses and ensuing new methods. The second set of studies in the yearbook revisits issues of language proficiency, critically discussing relevant concepts and approaches. The third set of articles explores participation and participatory research approaches, reflecting on the roles of the researcher and the researched community.
Esipuhe/Preface
(2020)
Hintergrund: Die digitale Transformation prägt gesellschaftliche Systeme weltweit. Digital Health umfasst verschiedene Bereiche, wie z. B. die Verfügbarkeit und Auswertung von Daten, die Möglichkeit der Vernetzung innerhalb der eigenen Berufs- oder Betroffenengruppe und die Art, wie Patient*innen, Angehörige und Behandler*innen miteinander kommunizieren.
Ziel der Arbeit: Digital Health wird mit ihren Auswirkungen auf die Beziehung und die Kommunikation zwischen Patient*innen, Angehörigen und Behandler*innen beleuchtet. Veränderungen, die bereits erkennbar sind, werden beschrieben und Perspektiven aufgezeigt.
Methoden: Das Thema wird aus sozialphilosophischer, sprachwissenschaftlicher und ärztlicher Perspektive in folgenden Bereichen exploriert: digitale vs. analoge Kommunikation, Narration vs. Datensammeln, Internet und soziale Medien als Informationsquelle, Raum für Identitätsbildung und Veränderung der Interaktion von Patient*innen, Angehörigen und Behandler*innen.
Ergebnisse: Die Erweiterung der Interaktion zwischen Patient*innen und Ärzt*innen auf digitale und Präsenzformate sowie die asynchrone und synchrone Kommunikation erhöhen die Komplexität, aber auch die Flexibilität. Die Fokussierung auf „objektive“ Daten kann den Blick auf die Person mit ihrer individuellen Biografie beeinträchtigen, während digitale Räume die Möglichkeiten zur Identitätsbildung aufseiten der Patient*innen und für die Interaktion deutlich erweitern.
Diskussion: Bereits jetzt zeigen sich Vorteile der Digitalisierung (z. B. besseres Selbstmanagement) und Nachteile (Fokussierung auf Daten statt auf die Person). Für den kinder- und jugendärztlichen Bereich bestehen die Notwendigkeiten, professionelle kommunikative Kompetenzen und professionelle Gesundheitskompetenz zu erweitern sowie die Organisation seiner Versorgungseinrichtungen weiterzuentwickeln.
Persuasionsstrategien in deutschen rechtsorientierten Zeitungen. Eine korpuslinguistische Studie
(2019)
Corpus Linguistics has often proved fruitful to examine different types of discourses, also the one of refugees. Aim of the paper is to show how language usage patterns can be focused on with the help of techniques grounded in Corpus Linguistics, giving information about themes and topoi. After showing what type of words (keywords, collocations) and what type of phenomena will be considered (topoi, metaphors and frames) in the article, the focus will shift on the methodology and the adopted criteria. After presenting the primary corpus (articles from right-oriented newspapers) and the comparison corpus (articles from 'Die Zeit') the main results of the analysis are presented and reflected on.