Sprache im 20. Jahrhundert. Gegenwartssprache
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All linguistics should be media linguistics, but it is not. This thesis is presented by using linguistic landscapes as an example. LL research does not belong to the traditional core of either mainstream linguis-tics or media linguistics. This is why not everything within power has been done yet to make full use of their thematic, conceptual and methodological possibilities. Visible signs in public space, however, are an everyday phenomenon. You have to pull out all the stops to research them extensively. The distinction between linguistics and media linguistics turns out to be counterproductive. But this does not only apply to the case of linguistic landscapes. It also stands for any comprehensive investigation of language and language use. (Ex-ceptions may be very narrow questions for specific purposes.) The above thoughts are supported by a database of the project „Metro-polenzeichen“ with more than 25.000 systematically collected, ge-ocoded and tagged photographs.
The transition between phases of activities is a practical problem which participants in an interaction have to deal with routinely. In meetings, the sequence of phases of activity is often outlined by a written agenda. However, transitions still have to be accomplished by local interactional work of the participants. In a detailed conversation analytic case study based on video-data, it is shown how participants collaboratively accomplish an emergent interactional state of affairs (a break-like activity) which differs widely from the state of affairs which was projected by awritten agenda (the next presentation), although in doing so, the participants still show their continuous orientation to the agenda. The paper argues that the reconstruction of emergent developments in interaction calls for a multimodal analysis of interaction, because the fine-grained multimodal co-ordination of bodily and verbal resources provides for opportunities of sequentially motivated, relevant next actions. These, however, can amount to emergent activity sequences, which may be at odds with the activity types which are projected by an interactional agenda or expected on behalf of some institutional routine.