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Communicative deviations of respondents in political video interviews in Ukrainian and German
(2021)
The research has the objective to establish the peculiarities of communicative deviations as a cognitive and at the same time discursive phenomenon in Ukrainian- and German-language video interviews from the viewpoint of respondents. The procedure of the research involves the integrated application of methods and techniques of pragmatics, deviatology and communicative linguistics. A new methodological basis has been developed for the reconstruction of communicative deviations using discourse analysis, namely for the reconstruction of a single event in two discursive environments, determining the communicative context and communication of interview in compared languages. The results of the research allow us to identify the features of communicative deviations in political interviews at the external, internal structural levels and at the situational level. The conclusions of the research indicate that the types of communicative deviations in political video interviews are universal in Ukrainian and German, but reflect national and cultural specifics given the peculiarities of both languages and each linguoculture, as well as existing realias, norms, conventions, maxims and rules of communication.
Das Ziel des Beitrags ist es, die Merkmale von Kommunikationsstörungen in Star-Interviews aus Sicht der Befragten, also der Interviewten festzustellen und zu analysieren. Die empirische Forschungsbasis besteht aus ukrainisch- und deutschsprachigen Videointerviews aus den Jahren 2010 bis 2019, die entweder im Fernsehen gesendet oder für YouTube produziert wurden. Das Forschungsverfahren beinhaltet die integrierte Anwendung von Methoden und Techniken der kommunikativen Linguistik, insbesondere der Diskurs-Analyse. Für die Untersuchung dieser Kommunikationsstörungen wurde eine neue methodische Grundlage entwickelt, und zwar für die Rekonstruktion eines einzelnen Ereignisses in zwei diskursiven Umgebungen, das Feststellen des kommunikativen Kontextes und der Kommunikationssituation in Interviews in vergleichbaren Sprachen. Die Ergebnisse der Studie ermöglichten es, die charakteristischen Merkmale von Kommunikationsstörungen in Star-Interviews auf drei Ebenen der kommunikativen Gattung zu identifizieren: auf der außenstrukturellen, binnenstrukturellen und situativen Ebene. Sowohl gemeinsame Merkmale von Kommunikationsstörungen als auch Unterschiede in den ukrainischen und deutschsprachigen Interviews wurden bestimmt. Die Ergebnisse der Studie zeigen, dass die Arten von Kommunikationsstörungen in Interviews mit Prominenten im Ukrainischen und Deutschen universell sind, sie spiegeln jedoch die nationalen und kulturellen Besonderheiten angesichts der Merkmale beider Sprachen und jeder Sprachkultur und ihrer Realitäten, Normen, Konventionen und Maximen der Kommunikation wider. In beiden Sprachen sind kommunikative Störungen ein typischer und oft unvermeidbarer Bestandteil von Interviews.
Verbs may be attributed to higher agency than other grammatical categories. In Study 1, we confirmed this hypothesis with archival datasets comprising verbs (N = 950) and adjectives (N = 2115). We then investigated whether verbs (vs. adjectives) increase message effectiveness. In three experiments presenting potential NGOs (Studies 2 and 3) or corporate campaigns (Study 4) in verb or adjective form, we demonstrate the hypothesized relationship. Across studies, (overall N = 721) grammatical agency consistently increased message effectiveness. Semantic agency varied across contexts by either increasing (Study 2), not affecting (Study 3), or decreasing (Study 4) the effectiveness of the message. Overall, experiments provide insights in to the meta-semantic effects of verbs – demonstrating how grammar may influence communication outcomes.
We are witnessing an emerging digital revolution. For the past 25–30 years, at an increasing pace, digital technologies—especially the internet, mobile phones and smartphones—have transformed the everyday lives of human beings. The pace of change will increase, and new digital technologies will become even more tightly entangled in human everyday lives. Artificial intelligence (AI), the Internet of Things (IoT), 6G wireless solutions, virtual reality (VR), augmented reality (AR), mixed reality (XR), robots and various platforms for remote and hybrid communication will become embedded in our lives at home, work and school.
Digitalisation has been identified as a megatrend, for example, by the OECD (2016; 2019). While digitalisation processes permeate all aspects of life, special attention has been paid to its impact on the ageing population, everyday communication practices, education and learning and working life. For example, it has been argued that digital solutions and technologies have the potential to improve quality of life, speed up processes and increase efficiency. At the same time, digitalisation is likely to bring with it unexpected trends and challenges. For example, AI and robots will doubtlessly speed up or take over many routine-based work tasks from humans, leading to the disappearance of certain occupations and the need for re-education. This, in turn, will lead to an increased demand for skills that are unique to humans and that technologies are not able to master. Thus, developing human competences in the emerging digital era will require not only the mastering of new technical skills, but also the advancement of interpersonal, emotional, literacy and problem-solving skills.
It is important to identify and describe the digitalisation phenomena—pertaining to individuals and societies—and seek human-centric answers and solutions that advance the benefits of and mitigate the possible adverse effects of digitalisation (e.g. inequality, divisions, vulnerability and unemployment). This requires directing the focus on strengthening the human skills and competences that will be needed for a sustainable digital future. Digital technologies should be seen as possibilities, not as necessities.
There is a need to call attention to the co-evolutionary processes between humans and emerging digital technologies—that is, the ways in which humans grow up with and live their lives alongside digital technologies. It is imperative to gain in-depth knowledge about the natural ways in which digital technologies are embedded in human everyday lives—for example, how people learn, interact and communicate in remote and hybrid settings or with artificial intelligence; how new digital technologies could be used to support continuous learning and understand learning processes better and how health and well-being can be promoted with the help of new digital solutions.
Another significant consideration revolves around the co-creation of our digital futures. Important questions to be asked are as follows: Who are the ones to co-create digital solutions for the future? How can humans and human sciences better contribute to digitalisation and define how emerging technologies shape society and the future? Although academic and business actors have recently fostered inclusion and diversity in their co-creation processes, more must be done. The empowerment of ordinary people to start acting as active makers and shapers of our digital futures is required, as is giving voice to those who have traditionally been silenced or marginalised in the development of digital technology. In the emerging co-creation processes, emphasis should be placed on social sustainability and contextual sensitivity. Such processes are always value-laden and political and intimately intertwined with ethical issues.
Constant and accelerating change characterises contemporary human systems, our everyday lives and the environment. Resilience thinking has become one of the major conceptual tools for understanding and dealing with change. It is a multi-scalar idea referring to the capacity of individuals and human systems to absorb disturbances and reorganise their functionality while undergoing a change. Based on the evolving new digital technologies, there is a pressing need to understand how these technologies could be utilised for human well-being, sustainable lifestyles and a better environment. This calls for analysing different scales and types of resilience in order to develop better technology-based solutions for human-centred development in the new digital era.
This white paper is a collaborative effort by researchers from six faculties and groups working on questions related to digitalisation at the University of Oulu, Finland. We have identified questions and challenges related to the emerging digital era and suggest directions that will make possible a human-centric digital future and strengthen the competences of humans and humanity in this era.
Nachhaltigkeit und nachhaltige Entwicklung gehören zu den drängenden globalen Zielen unserer Zeit. Als interdisziplinäres und vielschichtiges Thema ist Nachhaltigkeit auch für die angewandte Linguistik hochrelevant – sei es mit Blick auf die diskursive Debattenkultur, neue mediale Formen der Partizipation oder Formen der Wissenskommunikation, wie die international entstandene Nachhaltigkeitskommunikation in Wirtschaft und Politik.
This study offers a contribution to the reception analysis of TV documentaries by focusing on viewer opinions expressed on social media. It analyses German and English comments from YouTube and Facebook in order to find out what aspects of documentaries the audience comments on. More specifically, it describes how the viewers evaluate strategies that the producers use for simplifying complex content while still creating an appealing and entertaining media product. The results imply that most viewers appreciate informative shows that are entertaining at the same time. They also show that viewers tend to focus on the music and image, rather than on the spoken text, and that documentaries where nature plays an important role are judged more positively than science and history documentaries.
Playing videogames is a popular social activity; people play videogames in different places, on different media, in different situations, alone or with partners, online or offline. Unsurprisingly, they thereby share space (physically or virtually) with other playing or non-playing people. The special issue investigates through different contexts and settings how non-players become participants of the gaming interaction and how players and non-players co-construct presence. The introduction provides a problem-related context for the individual contributions and then briefly presents them.
There has been a long-standing interest in projection and the resources on which participants rely to produce and recognize the import and organization of turns at talk. Less attention has been paid to the character of the activity in which utterances form part and the ways in which embodied action enables the intelligibility, coordination, and in some cases, coproduction, of particular actions. In this article, we focus on specialized forms of embodied, institutional activity and focus in particular on simultaneity and the ways in which bodily action enables the progressive formation and reformation of an activity in the light of the (co)participants’ emerging contributions. We address how the routine structure of particular tasks enables participants to anticipate, prepare for, and even initiate actions in advance of the relevant activity and in turn, how participants may seek to ameliorate the interactional import of potentially premature action. The articles explores the interplay of technical practice and interactional organization and points to the distinctive character of embodied action in understanding anticipation and coordination in complex forms of institutional interaction.
The human ability to anticipate upcoming behavior not only enables smooth turn transitions but also makes early responses possible, as respondents use a variety of cues that provide for early projection of the type of action that is being performed. This article examines resources for projection in interaction in three unrelated languages—Finnish, Japanese, and Mandarin—in sequences where speakers make evaluative assertions on a topic. The focus is on independently agreeing responses initiated in early overlap. Our cross-linguistic analysis reveals that while projection based on the ongoing turn-constructional unit relies on language-specific grammatical constructions, projection based on the larger context seems to be less language-dependent. A crucial finding is that in the target sequences, stances taken toward the topic already during earlier talk, as well as other structural patterns, are among the resources that recipients use for projecting how and when the ongoing turn will end.