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Ethik und Sprachkritik
(2013)
The choice of an accentual or pronouncing variant of a borrowed proper name poses a serious problem for journalists, who have to decide upon the choice of a variant while on air. This problem is just as serious for codifiers, the compilers of pronouncing dictionaries used by radio and TV journalists.
Quality journalism offers its educated readers unsimplified linguistic usage which comprises standard collocations, phrases and utterances on the one hand, and occasional word-combinations, deformed idioms and quotations on the other. The former belong to the language system and reside in a variety of unilingual dictionaries, whereas the latter are confined to speech and have little chance of being registered by lexicographers.
Under the conditions of an emerging information society, the study of mass media language has become particularly important. Until recently, the research of language functioning in mass media has been conducted by representatives of practically all branches of linguistics: sociolinguistics, psycholinguistics, cognitive linguistics, etc. Nowadays the situation is such that there are all necessary preconditions for uniting all these different approaches under one academic discipline – media linguistics.