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The main aim of the study presented in this chapter was to try out eyetracking as form to collect data about dictionary use as it is – for research into dictionary use – a new and not widely used technology. As the topic of research, we decided to evaluate the new web design of the IDS dictionary portal OWID. In the mid of 2011 where the study was conducted, the relaunch of the web design was internally finished but externally not released yet. In this regard, it was a good time to see whether users get along well with the new design decisions. 38 persons participated in our study, all of them students aged 20-30 years. Besides the results the chapter also includes critical comments on methodological aspects of our study.
The first international study (N=684) we conducted within our research project on online dictionary use included very general questions on that topic. In this chapter, we present the corresponding results on questions like the use of both printed and online dictionaries as well as on the types of dictionaries used, devices used to access online dictionaries and some information regarding the willingness to pay for premium content. The data collected by us, show that our respondents both use printed and online dictionaries and, according to their self-report, many different kinds of dictionaries. In this context, our results revealed some clear cultural differences: in German-speaking areas spelling dictionaries are more common than in other linguistic areas, where thesauruses are widespread. Only a minority of our respondents is willing to pay for premium content, but most of the respondents are prepared to accept advertising. Our results also demonstrate that our respondents mainly tend to use dictionaries on big-screen devices, e.g. desktop computers or laptops.
To design effective electronic dictionaries, reliable empirical information on how dictionaries are actually being used is of great value for lexicographers. To my knowledge, no existing empirical research addresses the context of dictionary use, or, in other words, the extra-lexicographic situations in which a dictionary consultation is embedded. This is mainly due to the fact that data about these contexts are difficult to obtain. To take a first step in closing this research gap, we incorporated an open-ended question (“In which contexts or situations would you use a dictionary?”) into our first online survey (N = 684). Instead of presenting well-known facts about standardized types of usage situation, this chapter will focus on the more offbeat circumstances of dictionary use and aims of users, as they are reflected in the responses. Overall, my results indicate that there is a community whose work is closely linked with dictionaries. Dictionaries are also seen as a linguistic treasure trove for games or crossword puzzles, and as a standard which can be referred to as an authority. While it is important to emphasize that my results are only preliminary, they do indicate the potential of empirical research in this area.