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This paper analyzes the LL in the city of Bautzen / Budyšin in Germany, a town which is frequently considered the “capital” of the Slavonic minority of the Sorbs. It focuses on the societal role of Sorbian in relation to practices and ideologies of mainstream German society. The vast majority of signs in Bautzen / Budyšin are in German only. Sorbian is essentially restricted to explicitly Sorbian institutions and to local and regional administration. Interviews conducted in shops and on the streets reveal that paternalistic attitudes common to perceptions of language policies and minority languages in Germany dominate; practices maintain the common monolingual habitus in German society. Members of the majority population show little awareness of Sorbian issues, and Sorbian signage is seen as a generous gesture but considered essentially unnecessary. Only in most recent times, a reaction by the Sorbian community has challenged these practices and attitudes.
Dieser Beitrag fasst die wesentlichen Aussagen und Ergebnisse eines Workshops zusammen, der sieben Perspektiven auf die Untersuchung der Rolle des Deutschen im öffentlichen Raum zusammengebracht hat. Einige der vorgestellten Studien folgten dem seit Beginn der 2000er Jahre rasant an Popularität gewonnenen Ansatz der ‚Linguistic Landscapes‘. In anderen Beiträgen standen praktische Überlegungen zum Suchen von Beispielen der deutschen Sprache im Mittelpunkt, um diese im Kontext von DaF und Auslandsgermanistik sowie der Werbung für die deutsche Sprache einzusetzen. Ziel des Workshops war es, Gemeinsamkeiten und Perspektiven von diesen unter dem Schlagwort ‚Spot German‘ verorteten Studien mit der Linguistic Landscape-Tradition zu eruieren. Länder, aus denen Studien vorgestellt wurden, waren Estland, Lettland, Dänemark, Tschechien, Deutschland, Zypern und Malta.
This chapter starts out by giving a brief overview of the main priorities of international and German studies in the area of linguistic landscape research. The contributions to this volume are then embedded in current debates and developments in the field. Finally, we outline important desiderata of linguistic landscape research that focus on German and address challenges of knowledge transfer and application as well as possible contributions to international lines of research.
All linguistics should be media linguistics, but it is not. This thesis is presented by using linguistic landscapes as an example. LL research does not belong to the traditional core of either mainstream linguis-tics or media linguistics. This is why not everything within power has been done yet to make full use of their thematic, conceptual and methodological possibilities. Visible signs in public space, however, are an everyday phenomenon. You have to pull out all the stops to research them extensively. The distinction between linguistics and media linguistics turns out to be counterproductive. But this does not only apply to the case of linguistic landscapes. It also stands for any comprehensive investigation of language and language use. (Ex-ceptions may be very narrow questions for specific purposes.) The above thoughts are supported by a database of the project „Metro-polenzeichen“ with more than 25.000 systematically collected, ge-ocoded and tagged photographs.