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Nonnative accents are prevalent in our globalized world and constitute highly salient cues in social perception. Whereas previous literature has commonly assumed that they cue specific social group stereotypes, we propose that nonnative accents generally trigger spontaneous negatively biased associations (due to a general nonnative accent category and perceptual influences). Accordingly, Study 1 demonstrates negative biases with conceptual IATs, targeting the general concepts of accent versus native speech, on the dimensions affect, trust, and competence, but not on sociability. Study 2 attests to negative, largely enhanced biases on all dimensions with auditory IATs comprising matched native–nonnative speaker pairs for four accent types. Biases emerged irrespective of the accent types that differed in attractiveness, recognizability of origin, and origin-linked national associations. Study 3 replicates general IAT biases with an affect IAT and a conventional evaluative IAT. These findings corroborate our hypotheses and assist in understanding general negativity toward nonnative accents.
The present research unites two emergent trends in the area of language attitudes: (a) research on perceptions of nonnative speakers by nonnative listeners and (b) the search for general, basic mechanisms underlying the evaluation of nonnative accented speakers. In three experiments featuring an employment situation, German participants listened to a presentation given in English by a German speaker with a strong versus native-like accent (in Studies 1–3) versus a native speaker of English (in Study 1). They evaluated candidates with a strong accent worse than candidates with a native(-like) pronunciation—even to the degree that the quality of arguments was of no relevance (Study 1). Study 2 introduces an effective intervention to reduce these discriminatory tendencies. Across studies, affect and competence emerged as major mediators of hirability evaluations. Study 3 further revealed sequential indirect influences, which advance our understanding of previous inconsistent findings regarding disfluency and warmth perceptions.