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Der vorliegende Beitrag befasst sich mit Erzählen in seiner massenmedialen Vermittlung in einer Unterhaltungsendung im Fernsehen. Ziel ist es, anhand einer multimodalen und medienlinguistischen Analyse eines exemplarischen Ausschnitts aus der TV-Unterhaltungssendung "Zimmer frei" die Spezifik solcher massenmedialen Erzählungen herauszuarbeiten. Zum einen wird aufgezeigt, dass sich massenmediales Erzählen in seinem sequenziellen Auf- und Ausbau aufgrund seiner Einbindung in ein mediales Unterhaltungsformat in systematischer Weise von Alltagserzählungen unterscheidet. Zum anderen wird veranschaulicht, inwieweit theatrale Inszenierungs- und Aufführungsmittel der Fernsehproduktion die Aktivität des Erzählens mitkonstituieren. Erzählungen im Fernsehen, so die analyseleitende Prämisse, können nicht schlicht als durch das Fernsehen übertragene narrative Aktivitäten konzeptualisiert werden. Vielmehr sind sie durch eine mediale Theatralität mitgeprägt. (Para)verbale, körperliche und mediale Inszenierungs- und Aufführungsverfahren greifen konzertiert ineinander, um Erzählungen als "dramas to an audience" (Goffman 1974:508) hervorzubringen.
This study offers a contribution to the reception analysis of TV documentaries by focusing on viewer opinions expressed on social media. It analyses German and English comments from YouTube and Facebook in order to find out what aspects of documentaries the audience comments on. More specifically, it describes how the viewers evaluate strategies that the producers use for simplifying complex content while still creating an appealing and entertaining media product. The results imply that most viewers appreciate informative shows that are entertaining at the same time. They also show that viewers tend to focus on the music and image, rather than on the spoken text, and that documentaries where nature plays an important role are judged more positively than science and history documentaries.
This study deals with interpretation practices that speakers employ in order to (re)formulate what another person has said or implied. Analyzing interpretations in a public televised mediation that resembles a public debate, I show which kinds of interpretation practices that speakers adopt and how they differ depending the participants' roles. Systematically comparing all interpretations of the mediator vs. the opposing participants’, I argue that interpretations can be described as general practices with specific interactional effects, but that they are designed and exploited in different ways (i.e., for clarification and discourse-organization vs. self- and other-positioning and constructing arguments). I point out that speakers use meta-pragmatic accounts that support the interactional effects of their interpretations.
In the present article we argue that all communication is medial in the sense that every human sign-based interaction is shaped by medial aspects from the outset. We propose a dynamic, semiotic concept of media that focuses on the process-related aspect of mediality, and we test the applicability of this concept using as an example the second presidential debate between Clinton and Trump in 2016. The analysis shows in detail how the sign processing during the debate is continuously shaped by structural aspects of television and specific traits of political communication in television. This includes how the camerawork creates meaning and how the protagonists both use the affordances of this special mediality. Therefore, it is not adequate in our view to separate the technical aspects of the medium, the ‘hardware’, from the processual aspects and the structural conditions of communication. While some aspects of the interaction are directly constituted by the medium, others are more indirectly shaped and influenced by it, especially by its institutional dimension – we understand them as second-order media effects. The whole medial procedure with its specific mediality is a necessary, but not a sufficient condition of meaning-making. We distinguish the medial procedure from the semiotic modes employed, the language games played and the competence of the players involved.
Die beiden Gerichtssendungen werden auf dem Hintergrund wirklicher Gerichts- und Schlichtungsverhandlungen nach Formen der fernsehmedialen Aufbereitung untersucht. Dabei zeigt sich, dass Streit um Drei eine Unterhaltungssendung ist, in der komödienartige Bühnenunterhaltung mit juristischer Information verbunden wird (Infotainment), während in der Sendung Richterin Barbara Salesch verschiedene Elemente des Affekt-Fernsehens kombiniert werden.