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This chapter explores the Linguistic Landscape of six medium-size towns in the Baltic States with regard to languages of tourism and to the role of English and Russian as linguae francae. A quantitative analysis of signs and of tourism web sites shows that, next to the state languages, English is the most dominant language. Yet, interviews reveal that underneath the surface, Russian still stands strong. Therefore, possible claims that English might take over the role of the main lingua franca in the Baltic States cannot be maintained. English has a strong position for attracting international tourists, but only alongside Russian which remains important both as a language of international communication and for local needs.