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It was recently suggested in a study published in Nature Human Behaviour that the historical loosening of American culture was associated with a trade-off between higher creativity and lower order. To this end, Jackson et al. generate a linguistic index of cultural tightness based on the Google Books Ngram corpus and use this index to show that American norms loosened between 1800 and 2000. While we remain agnostic toward a potential loosening of American culture and a statistical association with creativity/order, we show here that the methods used by Jackson et al. are neither suitable for testing the validity of the index nor for establishing possible relationships with creativity/order.
In a previous study published in Nature Human Behaviour, Varnum and Grossmann claim that reductions in gender inequality are linked to reductions in pathogen prevalence in the United States between 1951 and 2013. Since the statistical methods used by Varnum and Grossmann are known to induce (seemingly) significant correlations between unrelated time series, so-called spurious or non-sense correlations, we test here whether the statistical association between gender inequality and pathogens prevalence in its current form also is the result of mis-specified models that do not correctly account for the temporal structure of the data. Our analysis clearly suggests that this is the case. We then discuss and apply several standard approaches of modelling time-series processes in the data and show that there is, at least as of now, no support for a statistical association between gender inequality and pathogen prevalence.