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This manual introduces a conversation analytically informed coding scheme for episodes involving the direct social sanctioning of problem behavior in informal social interaction which was developed in the project Norms, Rules, and Morality across Languages (NoRM-aL) at the Leibniz-Institute for the German Language. It outlines the background for its development, delimits the phenomena to which the coding scheme can be applied and provides instructions for its use.
The scheme asks for basic information about the recording and the participants involved in the episode, before taking stock of different features of the sanctioning episode as a whole. This is followed by sets of specific coding questions about the sanctioning move itself (such as its timing and composition) and the reaction it engenders. The coding enables researchers to get a bird’s eye view on recurrent features of such episodes in larger quantities of data and allows for comparisons across different languages and informal settings.
The present paper explores how rules are enforced and talked about in everyday life. Drawing on a corpus of board game recordings across European languages, we identify a sequential and praxeological context for rule talk. After a game rule is breached, a participant enforces proper play and then formulates a rule with an impersonal deontic statement (e.g. “It’s not allowed to do this”). Impersonal deontic statements express what may or may not be done without tying the obligation to a particular individual. Our analysis shows that such statements are used as part of multi-unit and multi-modal turns where rule talk is accomplished through both grammatical and embodied means. Impersonal deontic statements serve multiple interactional goals: they account for having changed another’s behavior in the moment and at the same time impart knowledge for the future. We refer to this complex action as an “instruction.” The results of this study advance our understanding of rules and rule-following in everyday life, and of how resources of language and the body are combined to enforce and formulate rules.