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This article deals with the notion of reality. During the last twenty years, public discourse in western societies has identified the opposition between the real and the virtual as one of the cultural key questions. Taking concrete examples as a point of departure, the paper investigates the semantics of the polysemic terms virtual and real. A semiotic model of the relation between (human) organisms, concepts and signs is used in order to demonstrate that the virtual cannot be adequately described as something opposed to reality, but must be seen as an indispensable part of it. The way in which organisms constitute reality is discussed in the light of the basic cognitive operations of categorization and the formation of conceptual relations, and also of their linguistic counterparts. The apparent conflict between the real and the virtual, which has led many critics to develop apocalyptic visions of the end of civilization, is, in fact, a phantom, product of an outdated theory of semantics.
Smiling individuals are usually perceived more favorably than non-smiling ones—they are judged as happier, more attractive, competent, and friendly. These seemingly clear and obvious consequences of smiling are assumed to be culturally universal, however most of the psychological research is carried out in WEIRD societies (Western, Educated, Industrialized, Rich, and Democratic) and the influence of culture on social perception of nonverbal behavior is still understudied. Here we show that a smiling individual may be judged as less intelligent than the same non-smiling individual in cultures low on the GLOBE’s uncertainty avoidance dimension. Furthermore, we show that corruption at the societal level may undermine the prosocial perception of smiling—in societies with high corruption indicators, trust toward smiling individuals is reduced. This research fosters understanding of the cultural framework surrounding nonverbal communication processes and reveals that in some cultures smiling may lead to negative attributions.