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The Social Perception of Heroes and Murderers: Effects of Gender-Inclusive Language in Media Reports
(2016)
The way media depict women and men can reinforce or diminish gender stereotyping. Which part does language play in this context? Are roles perceived as more gender-balanced when feminine role nouns are used in addition to masculine ones? Research on gender-inclusive language shows that the use of feminine-masculine word pairs tends to increase the visibility of women in various social roles. For example, when speakers of German were asked to name their favorite “heroine or hero in a novel,” they listed more female characters than when asked to name their favorite “hero in a novel.” The research reported in this article examines how the use of gender-inclusive language in news reports affects readers’ own usage of such forms as well as their mental representation of women and men in the respective roles. In the main experiment, German participants (N = 256) read short reports about heroes or murderers which contained either masculine generics or gender-inclusive forms (feminine-masculine word pairs). Gender-inclusive forms enhanced participants’ own usage of gender-inclusive language and this resulted in more gender-balanced mental representations of these roles. Reading about “heroines and heroes” made participants assume a higher percentage of women among persons performing heroic acts than reading about “heroes” only, but there was no such effect for murderers. A post-test suggested that this might be due to a higher accessibility of female exemplars in the category heroes than in the category murderers. Importantly, the influence of gender-inclusive language on the perceived percentage of women in a role was mediated by speakers’ own usage of inclusive forms. This suggests that people who encounter gender-inclusive forms and are given an opportunity to use them, use them more themselves and in turn have more gender-balanced mental representations of social roles.
When appearance does not match accent: neural correlates of ethnicity-related expectancy violations
(2017)
Most research on ethnicity in neuroscience and social psychology has focused on visual cues. However, accents are central social markers of ethnicity and strongly influence evaluations of others. Here, we examine how varying auditory (vocal accent) and visual (facial appearance) information about others affects neural correlates of ethnicity-related expectancy violations. Participants listened to standard German and Turkish-accented speakers and were subsequently presented with faces whose ethnic appearance was either congruent or incongruent to these voices. We expected that incongruent targets (e.g. German accent/Turkish face) would be paralleled by a more negative N2 event-related brain potential (ERP) component. Results confirmed this, suggesting that incongruence was related to more effortful processing of both Turkish and German target faces. These targets were also subjectively judged as surprising. Additionally, varying lateralization of ERP responses for Turkish and German faces suggests that the underlying neural generators differ, potentially reflecting different emotional reactions to these targets. Behavioral responses showed an effect of violated expectations: German-accented Turkish-looking targets were evaluated as most competent of all targets. We suggest that bringing together neural and behavioral measures of expectancy violations, and using both visual and auditory information, yields a more complete picture of the processes underlying impression formation.
Smiling individuals are usually perceived more favorably than non-smiling ones—they are judged as happier, more attractive, competent, and friendly. These seemingly clear and obvious consequences of smiling are assumed to be culturally universal, however most of the psychological research is carried out in WEIRD societies (Western, Educated, Industrialized, Rich, and Democratic) and the influence of culture on social perception of nonverbal behavior is still understudied. Here we show that a smiling individual may be judged as less intelligent than the same non-smiling individual in cultures low on the GLOBE’s uncertainty avoidance dimension. Furthermore, we show that corruption at the societal level may undermine the prosocial perception of smiling—in societies with high corruption indicators, trust toward smiling individuals is reduced. This research fosters understanding of the cultural framework surrounding nonverbal communication processes and reveals that in some cultures smiling may lead to negative attributions.
Badania nad postrzeganiem społecznym wskazują, że osoby uśmiechające się są na licznych wymiarach postrzegane korzystniej aniżeli osoby nieuśmiechające się. Jednakże w niniejszych badaniach twierdzimy, że ta zależność nie zawsze jest pozytywna ponieważ postrzeganie uśmiechu może być zależne od kultury i takich jej wymiarów jak indywidualizm-kolektywizm czy asertywność. Eksperyment przeprowadzony w sześciu krajach (w Polsce, Niemczech, Norwegii, Iranie, USA oraz RPA) pokazał, że osoby uśmiechające się mogą być w kulturach kolektywistycznych i mało asertywnych postrzegane mniej korzystnie od osób nieuśmiechających się. W Niemczech osoby uśmiechnięte zostały ocenione jako bardziej inteligentne, a w Iranie jako mniej inteligentne niż osoby nieuśmiechnięte. Ponadto we wszystkich krajach poza Iranem osoby uśmiechnięte były postrzegane jako bardziej szczere niż osoby nieuśmiechnięte. Dyskutujemy stwierdzone efekty w kontekście zróżnicowania kultur opisanego przez Housea i zespół (2004) oraz przez Hofstedego (2001).