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EFNIL, the European Federation of National Institutions for Language, promotes the standard languages and the linguistic diversity of the European countries as an essential characteristic of their cultural diversity and wealth. The 17th annual conference of EFNIL in Tallinn dealt with the relation between language and economy.
• Language politics often have economic intentions, the language use of the individual is embedded in economic conditions, languages seem to differ in their economic value. In recent years, economists and sociolinguists have developed models of describing these interdependencies.
• The interaction in multilingual settings needs professional handling. There are traditional instances such as language teaching or translation and new professional fields of the digital age such as multilingual databases. Lots of economic needs and opportunities appear in this field.
• Digitization and societal diversity are two elements leading to more successful interaction, assisted by the use of automatic everyday translation, the development of plain language etc.
This volume presents an extensive overview of the interplay of language and economy.
The article investigates the ways in which organic-medical metaphors were used to set the boundary of discourse between the economy and politics. The successful establishment of organic-medical metaphors for the economy is mainly explained by their connectivity to different political views. Concepts such as ‘Wirtschaftsleben’ or perceptions of the economy as an ‘organism’ laid the foundation for diagnosing sick or healthy conditions. From the end of the 19th to beyond the mid-20th century typical statements illustrate that the use of such metaphors supported the naturalization and stabilization of the boundary-setting discourse, insofar as it seemed natural that the relation between the two spheres should be formulated in terms of health and disease. Within liberal economic discourse in particular, politics was on the one hand targeted as a potential cause for economic disease, while on the other, it was claimed that politics had the task of keeping economic forces healthy.
Abertura/Opening
(2010)