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The present research unites two emergent trends in the area of language attitudes: (a) research on perceptions of nonnative speakers by nonnative listeners and (b) the search for general, basic mechanisms underlying the evaluation of nonnative accented speakers. In three experiments featuring an employment situation, German participants listened to a presentation given in English by a German speaker with a strong versus native-like accent (in Studies 1–3) versus a native speaker of English (in Study 1). They evaluated candidates with a strong accent worse than candidates with a native(-like) pronunciation—even to the degree that the quality of arguments was of no relevance (Study 1). Study 2 introduces an effective intervention to reduce these discriminatory tendencies. Across studies, affect and competence emerged as major mediators of hirability evaluations. Study 3 further revealed sequential indirect influences, which advance our understanding of previous inconsistent findings regarding disfluency and warmth perceptions.
Nonnative-accented speakers face prevalent discrimination. The assumption that people freely express negative sentiments toward nonnative speakers has also guided common research methods. However, recent studies did not consistently find downgrading, so that prejudice against nonnative accents might even be questioned at first sight. The present theoretical article will bridge these contradictory findings in three ways: (a) We illustrate that nonnative speakers with foreign accents frequently may not be downgraded in commonly used first-impression and employment scenario paradigms. It appears that relatively controlled responding may be influenced by norms and motivations to respond without prejudice, whereas negative biases emerge in spontaneous responding. (b) We present an integrative view based on knowledge on modern forms of prejudice to develop modern notions of accent-ism, which allow for predictions when accent biases are (not) likely to surface. (c) We conclude with implications for interventions and a tailored research agenda.