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Terminology practice in companies and its methods evolved over the course of the years. This process can be seen as a broadening of methods rather than a paradigm change. Although this development led to an improvement in the practice, many crucial problems still remain unsolved. In this article I point out the open questions in the current methodology and argue why they are essential for the success of terminology projects. Also, I present how these questions can be addressed by embedding the terminology in a broader discourse of language management and social psychology.