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This chapter discusses functions of the German language in the Linguistic Landscape (LL) of the Baltic states, with a focus on the Latvian capital Riga. For this end, it applies the "Spot German" approach (cf. Heimrath 2017) in the context of debates on the international role of German (cf. Ammon 2015). It argues that German is an "additional language of society" (cf. Marten 2017b), i.e. it is not a dominant language in the Baltics but can regularly be found in a variety of functions. These relate both to the historical role of German in the region (including its contemporary commodification) and to current relations between the Baltics and the German-speaking countries. These include tourism, business, or educational and political institutions, but also point to, e.g., discourses on the quality assigned to products from the German-speaking region. In this sense, the Baltic states are part of what may, in accordance with Kachru's (1985) 3-circle-model for English, be labelled as "extended circle" of German. At the same time, the chapter discusses how conclusions from Linguistic Landscape research can be used for understanding marketing both in and for the German language: On the one hand, German carries the potential of persuading customers to opt for a certain product. On the other hand, the abundance of situations where German can be "spotted" suggests that the LL may successfully be used for language-marketing purposes, as exemplified by a brochure and a poster created by the DAAD Information Centre for the Baltic states in Riga.
Our paper discusses family language policies among multilingual families in Latvia with Russian as home language. The presentation is based on three case studies, i.e. interviews conducted with Russophones who have chosen to send their children to Latvian-medium pre-schools and schools. The main aim is to understand practices and regards among such families “from below,” i.e. which family-internal and family-external factors influenced the choice of Latvian-medium education and what impact this choice has on linguistic practices.
The paper shows that there have been critical events which both encouraged and discouraged the choice of Latvian-medium education. The wish to integrate into mainstream society has been met by obstacles both from ethnic Russians and Latvians. Yet, the three families consider their choices to be the right ones for the future development of their children in a multiethnic Latvia in which Latvian serves as the unifying language of society.
Sprachliche Zeichen im öffentlichen Raum (Linguistic Landscape - LL) tragen neben ihrer primären Bedeutung und Funktion wie Auskunft und Werbung auch sekundäre Informationen zur Sprachenhierarchie, zur Repräsentation von Minderheitensprachen, zur sprachlichen Toleranz gegenüber der Mehrsprachigkeit in diesem Raum, etc. Diese Vielschichtigkeit macht die sprachlichen Zeichen im öffentlichen Raum zu wertvollen Lernobjekten, an denen die im Berufsleben so bedeutende diskursive Lesefähigkeit der Studierenden trainiert werden kann. Der Beitrag öffnet Perspektiven auf die Möglichkeiten der Verknüpfung der LL-Analyse mit den Inhalten der traditionellen germanistischen Curricula wie auch benachbarter Fachbereiche und verweist auf bisherige Studien in diesem Bereich.
Research on language politics, policy, and planning is of importance to contact linguistics, since political relations between groups of language users, the way in which the use of language(s) is organized, and how language issues are politicized fundamentally shape the political and social conditions under which language varieties are in contact. This chapter first provides a short sketch of how language policy, planning, and politics have so far been conceptualized. Major subfields will be discussed, and then relevant actors and factors in these processes will be introduced. At the end, these aspects will be discussed from a contact linguistic perspective and summarized in a graphic visualization.
Studies on the Linguistic Landscapes (LLs) investigate frequencies, functions, and power relations between languages and their speakers in public space. Research on the LL thereby aims to understand how the production and perception of signs reflect and simultaneously shape realities. In this sense, the LL is one of the most dynamic places where processes of minoritization take place: the (in)visibility of minority languages and the functional and symbolic relationships to majority languages are in direct relationship with negotiations of minorities’ place in society. This chapter looks at minority languages in the LL from two major perspectives. Firstly, it discusses language policies, focussing on which policy categories and which domains of language use are of particular relevance for understanding minority languages in the LL. Then, it turns to issues of conflict, contestation, and exclusion by providing examples from a range of geographically and typologically prototypical case studies, including Israel, Canada, Belgium, the Basque Country, and Friesland.
This chapter introduces readers to the context and concept of this volume. It starts by providing an historical overview of languages and multilingualism in Lithuania, Estonia and Latvia, highlighting the 100th anniversary of statehood which the three Baltic states are celebrating in 2018. Then, the chapter briefly presents important strands of research on multilingualism in the region throughout the past decades; in particular, questions about language policies and the status of the national languages (Estonian, Latvian and Lithuanian) and Russian. It also touches on debates about languages in education and the roles of other languages such as the regional languages of Latgalian and Võro and the changing roles of international languages such as English and German. The chapter concludes by providing short summaries of the contributions to this book.
Latvia
(2019)
This chapter deals with current issues in bilingual education in the framework of language and educational policies in Latvia, and also outlines similarities or common tendencies in the two other Baltic states, Estonia and Lithuania. As commonly understood in the 21st century, the term ‘bilingual education’ includes ‘multilingual education, as the umbrella term to cover a wide spectrum of practice and policy’ (García, 2009: 9).
Dieser Beitrag vergleicht die Ansätze ,Linguistic Landscapes' (LL) und ,Spot German' (SG) in Hinblick auf ihr Potenzial für die Untersuchung des Vorkommens und der Funktionen der deutschen Sprache in Regionen außerhalb des deutschsprachigen Kerngebietes. Als Beispiele wurden eine LL-Studie im Baltikum sowie eine SG-Untersuchung auf Zypern gewählt. Der Vergleich zeigt, dass beide Methoden - trotz ihrer unterschiedlichen Präzision - ähnliche Aussagen zur Rolle des Deutschen erlauben: In beiden Ländern erscheint Deutsch als „Ergänzungssprache“ zu den gesellschaftlichen Hauptsprachen in bestimmten Nischen, z.B. im Tourismus und in Verbindung mit bestimmten Firmen und Produkten.
This chapter investigates policies which shape the role of the German language in contemporary Estonia. Whereas German played for many centuries an important role as the language of the economic and cultural elite in Estonia, it severely declined in importance throughout the twentieth century. Mirrored on this historical background, the paper provides an overview of the current functions of German and attitudes towards it and it discusses how these functions and attitudes are influenced by policies of various actors from inside and outside Estonia. The paper argues that German continues to play a significant role: while German is no longer a lingua franca, it still enjoys a number of functions and prestige in clearly defined niches involving communication within German-speaking circles or between Estonians and Germans. The interplay of language policies of the Estonian and the German-speaking states as well as by semi-state and private institutions succeed in maintaining German as an additional language in contemporary Estonia.