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Prejudice against a social group may lead to discrimination of members of this group. One very strong cue of group membership is a (non)standard accent in speech. Surprisingly, hardly any interventions against accent-based discrimination have been tested. In the current article, we introduce an intervention in which what participants experience themselves unobtrusively changes their evaluations of others. In the present experiment, participants in the experimental condition talked to a confederate in a foreign language before the experiment, whereas those in the control condition received no treatment. Replicating previous research, participants in the control condition discriminated against Turkish-accented job candidates. In contrast, those in the experimental condition evaluated Turkish- and standard-accented candidates as similarly competent. We discuss potential mediating and moderating factors of this effect.
Badania nad postrzeganiem społecznym wskazują, że osoby uśmiechające się są na licznych wymiarach postrzegane korzystniej aniżeli osoby nieuśmiechające się. Jednakże w niniejszych badaniach twierdzimy, że ta zależność nie zawsze jest pozytywna ponieważ postrzeganie uśmiechu może być zależne od kultury i takich jej wymiarów jak indywidualizm-kolektywizm czy asertywność. Eksperyment przeprowadzony w sześciu krajach (w Polsce, Niemczech, Norwegii, Iranie, USA oraz RPA) pokazał, że osoby uśmiechające się mogą być w kulturach kolektywistycznych i mało asertywnych postrzegane mniej korzystnie od osób nieuśmiechających się. W Niemczech osoby uśmiechnięte zostały ocenione jako bardziej inteligentne, a w Iranie jako mniej inteligentne niż osoby nieuśmiechnięte. Ponadto we wszystkich krajach poza Iranem osoby uśmiechnięte były postrzegane jako bardziej szczere niż osoby nieuśmiechnięte. Dyskutujemy stwierdzone efekty w kontekście zróżnicowania kultur opisanego przez Housea i zespół (2004) oraz przez Hofstedego (2001).
Growing globalisation of the world draws attention to cultural differences between people from different countries or from different cultures within the countries. Notwithstanding the diversity of people’s worldviews, current cross-cultural research still faces the challenge of how to avoid ethnocentrism; comparing Western-driven phenomena with like variables across countries without checking their conceptual equivalence clearly is highly problematic. In the present article we argue that simple comparison of measurements (in the quantitative domain) or of semantic interpretations (in the qualitative domain) across cultures easily leads to inadequate results. Questionnaire items or text produced in interviews or via open-ended questions have culturally laden meanings and cannot be mapped onto the same semantic metric. We call the culture-specific space and relationship between variables or meanings a ’cultural metric’, that is a set of notions that are inter-related and that mutually specify each other’s meaning. We illustrate the problems and their possible solutions with examples from quantitative and qualitative research. The suggested methods allow to respect the semantic space of notions in cultures and language groups and the resulting similarities or differences between cultures can be better understood and interpreted.
Studies on social perception reveal that on many dimensions, smiling individuals are perceived more positively in comparison with non-smiling individuals. The experiment carried out in seven countries (China, Germany, Iran, Norway, Poland, USA, and the Republic of South Africa) showed that in some cultures, smiling individuals may be perceived less favorably than non-smiling individuals. We compared ratings of intelligence made by participants viewing photos of smiling and non-smiling people. The results showed that smiling individuals were perceived as more intelligent in Germany and in China; smiling individuals were perceived as less intelligent than the (same) non-smiling individuals in Iran. We suggest that the obtained effects can be explained by the cultural diversity within the dimension of uncertainty avoidance described in the GLOBE (Global Leadership and Organizational Behavior Effectiveness) project by House, Hanges, Javidan, Dorfman, and Gupta.
Feminine forms of job titles raise great interest in many countries. However, it is still unknown how they shape stereotypical impressions on warmth and competence dimensions among female and male listeners. In an experiment with fictitious job titles men perceived women described with feminine job titles as significantly less warm and marginally less competent than women with masculine job titles, which led to lower willingness to employ them. No such effects were observed among women.