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Medialität und Sozialität sind grundlegende Kategorien einer medienlinguistischen Perspektive auf Sprache und Kommunikation und sollen im Folgenden die Ausgangspunkte einer Auseinandersetzung mit der Operativität digitaler Schriftzeichen bilden. Nach einer kurzen Einleitung wird dazu der Operativitätsbegriff erläutert und dieser dann anhand eines Postings im Microblog Twitter exemplifiziert.
This paper discusses how the regional language of Latgalian in Latvia has benefitted from societal discourse on the antagonism between speakers of Latvian and Russian in Latvia. Triggered by the 2012 referendum on Russian as a possible second state language of Latvia, Latvian politics (exemplified by politicians' statements since 2012 as well as by 2014 election manifestoes) as well as society at large (displayed by e.g. increased attention in the educational sector and the media) have started to devote considerably more attention to the region of Latgale, including its cultural and linguistic heritage. The paper thereby argues that speakers of Latgalian have gained a noteworthy increase in voice, even though the future of the variety is still considered to be uncertain.