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This article explores the role that metaphors play in the ideological interpretation of events. Research in cognitive linguistics has brought rich evidence of the enormous influence that body experience has on (metaphorical) conceptualization. However, the role of the cultural net in which an individual is embedded has mostly been neglected. As a step towards the integration of cultural experience into the experientialist framework in cognitive metaphor research I propose to differentiate two ideal types of motivation for metaphor: correlation and intertextuality. Evidence for the important role that intertextual metaphors play in ideological discourse comes from an analysis of Polish newspaper discourse on the tenth anniversary of the end of communism.
This article discusses possibilities for an elaboration of cognitive linguistic metaphor theory that takes into account the sociocultural situatedness of language and cognition. The approach of the Ethnolinguistic School of Lublin, linking anthropological with cognitive perspectives on language, is introduced. The objectives of the article are i) to introduce this line of research, well-known in linguistics in Eastern Europe, but little known in the “Western”, English speaking scientific discourse; ii) to illustrate the usefulness of particular ideas within this approach for metaphor analysis in a corpus study of the metaphorical understanding of system transformation in German public discourse in the late 1980s and early 1990s; and iii) to discuss diverging elaborations of the notion of experience in cognitive linguistics, contrasting the Ethnolinguistic School of Lublin with Conceptual Metaphor Theory.
This paper introduces a method for computer-based analyses of metaphor in discourse, combining quantitative and qualitative elements. This method is illustrated with data from research on German newspaper discourse concerning the ongoing system transformations of the late 1980s and early 1990s. Methodological aspects of the research procedure are discussed and it is argued that quantitative elements can enhance comparability in cross-cultural and cross-lingual research. Some basic findings of the research are presented. The peculiarities of the German Wende discourse - especially the salience of a passive perspective on the ongoing political and social changes - are outlined.
Cognitive linguists have long been interested in analogies people habitually use in thinking and speaking, but little is known about the nature of the relationship between verbal behaviour and such analogical schemas. This article proposes that discourse metaphors are an important link between the two. Discourse metaphors are verbal expressions containing a construction that evokes an analogy negotiated in the discourse community. Results of an analysis of metaphors in a corpus of newspaper texts support the prediction that regular analogies are form-specific, i.e., bound to particular lexical items. Implications of these results for assumptions about the generality of habitual analogies are discussed.
Discourse metaphors
(2008)
The article introduces the notion of discourse metaphor, relatively stable metaphorical mappings that function as a key framing device within a particular discourse over a certain period of time. Discourse metaphors are illustrated by case studies from three lines of research: on the cultural imprint of metaphors, on the negotiation of metaphors and on cross-linguistic occurrence. The source concepts of discourse metaphors refer to phenomenologically salient real or fictitious objects that are part of interactional space (i.e., can be pointed at, like MACHINES or HOUSES) and/or occupy an important place in cultural imagination. Discourse metaphors change both over time and across the discourses where they are used. The implications of focussing on different types of source domains for our thinking about the embodiment and sociocultural situatedness of metaphor is discussed, with particular reference to recent developments in Conceptual Metaphor Theory. Research on discourse suggests that situatedness is a crucial factor in the functioning and dynamics of metaphor.