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Aversion to loanwords may express itself in various ways: deliberate and motivated by ideology of linguistic purism or more implicit and motivated by the strength of one’s national identification and ethnolinguistic vitality. A study of Polish philology students assessed their tendency to choose loanwords versus synonymous native words. The results supported a two-path model of linguistic purism. Social identity (strength of identification) directly predicted avoidance of loanwords, whereas ideological concerns (conservative political views) predicted it indirectly, through purist ideology.