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Verbs may be attributed to higher agency than other grammatical categories. In Study 1, we confirmed this hypothesis with archival datasets comprising verbs (N = 950) and adjectives (N = 2115). We then investigated whether verbs (vs. adjectives) increase message effectiveness. In three experiments presenting potential NGOs (Studies 2 and 3) or corporate campaigns (Study 4) in verb or adjective form, we demonstrate the hypothesized relationship. Across studies, (overall N = 721) grammatical agency consistently increased message effectiveness. Semantic agency varied across contexts by either increasing (Study 2), not affecting (Study 3), or decreasing (Study 4) the effectiveness of the message. Overall, experiments provide insights in to the meta-semantic effects of verbs – demonstrating how grammar may influence communication outcomes.
Nonnative-accented speakers face prevalent discrimination. The assumption that people freely express negative sentiments toward nonnative speakers has also guided common research methods. However, recent studies did not consistently find downgrading, so that prejudice against nonnative accents might even be questioned at first sight. The present theoretical article will bridge these contradictory findings in three ways: (a) We illustrate that nonnative speakers with foreign accents frequently may not be downgraded in commonly used first-impression and employment scenario paradigms. It appears that relatively controlled responding may be influenced by norms and motivations to respond without prejudice, whereas negative biases emerge in spontaneous responding. (b) We present an integrative view based on knowledge on modern forms of prejudice to develop modern notions of accent-ism, which allow for predictions when accent biases are (not) likely to surface. (c) We conclude with implications for interventions and a tailored research agenda.
The present research unites two emergent trends in the area of language attitudes: (a) research on perceptions of nonnative speakers by nonnative listeners and (b) the search for general, basic mechanisms underlying the evaluation of nonnative accented speakers. In three experiments featuring an employment situation, German participants listened to a presentation given in English by a German speaker with a strong versus native-like accent (in Studies 1–3) versus a native speaker of English (in Study 1). They evaluated candidates with a strong accent worse than candidates with a native(-like) pronunciation—even to the degree that the quality of arguments was of no relevance (Study 1). Study 2 introduces an effective intervention to reduce these discriminatory tendencies. Across studies, affect and competence emerged as major mediators of hirability evaluations. Study 3 further revealed sequential indirect influences, which advance our understanding of previous inconsistent findings regarding disfluency and warmth perceptions.
Language attitudes may be differentiated into attitudes towards speakers and attitudes towards languages. However, to date, no systematic and differentiated instrument exists that measures attitudes towards language. Accordingly, we developed, validated, and applied the Attitudes Towards Languages (AToL) scale in four studies. In Study 1, we selected 15 items for the AToL scale, which represented the three dimensions of value, sound, and structure. The following studies replicated and validated the three-factor structure and differential mean profiles along the three dimensions for different languages (a) in a more diverse German sample (Study 2), (b) in different countries (Study 3), and (c) when participants based their evaluations on speech samples (Study 4). Moreover, we investigated the relation between the AToL dimensions and stereotypic speaker evaluations. Results confirm the reliability, validity, and generalizability of the AToL scale and its incremental value to mere speaker evaluations.