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Feminine forms of job titles raise great interest in many countries. However, it is still unknown how they shape stereotypical impressions on warmth and competence dimensions among female and male listeners. In an experiment with fictitious job titles men perceived women described with feminine job titles as significantly less warm and marginally less competent than women with masculine job titles, which led to lower willingness to employ them. No such effects were observed among women.
Prejudice against a social group may lead to discrimination of members of this group. One very strong cue of group membership is a (non)standard accent in speech. Surprisingly, hardly any interventions against accent-based discrimination have been tested. In the current article, we introduce an intervention in which what participants experience themselves unobtrusively changes their evaluations of others. In the present experiment, participants in the experimental condition talked to a confederate in a foreign language before the experiment, whereas those in the control condition received no treatment. Replicating previous research, participants in the control condition discriminated against Turkish-accented job candidates. In contrast, those in the experimental condition evaluated Turkish- and standard-accented candidates as similarly competent. We discuss potential mediating and moderating factors of this effect.