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Virtual Character Assassination - open questions from a linguistic point of view Virtual Character Assassination is a complex phenomenon with high societal relevance. In almost all publications we find that cybermobbing (which is the name for the phenomenon in the research literature) can be described as an aggressive act within the context of new media. We already know a lot about frequencies of occurrence, motivations, offender profiles, consequences and causes of cybermobbing. On the one hand, it is the aim of this article to summarize the state of research existing so far in order to detect several connecting factors from a linguistic and communication theoretical point of view. On the other hand, I would like to introduce tentative considerations concerning the interaction between emotional contents and persuasive potentials based on data mainly collected from www.isharegossip.com and social network sites.
Der Beitrag beschäftigt sich mit kommunikativen Praktiken in audiovisuellen Webformaten am Beispiel von sogenannten „Let’s Plays“, in denen ein Videospiel im Internet für Zuschauende gespielt und kommentiert wird. An live ausgestrahlten Let’s Plays zeigen wir, wie Zuschauende mit Produzierenden während der Ausstrahlung interagieren und so integraler Bestandteil des entstehenden Produkts werden. Live ausgestrahlte Let’s Plays machen eine Trennung zwischen Produktion, Produkt und Rezeption, wie wir sie von traditionellen Medien kennen, obsolet. Wir sprechen daher von sogenannten Medienketten. Sie zeichnen sich dadurch aus, dass die drei genannten Elemente, aufgrund der gegebenen medialen Affordanzen ineinander übergehen, sich dynamisch beeinflussen oder gegenseitig hervorbringen.
Interaktionsanalytische Zugänge zu medienvermittelter Kommunikation. Zur Einleitung in diesen Band
(2019)
Konstanze Marx/Axel Schmidt (Mannheim) folgen in ihrem Beitrag „Making Let’s Plays watchable - Praktiken des stellvertretenden Erlebbar-Machens von Interaktivität in vorgeführten Video-spielen“ einem - angesichts der Datenqualität multimodal erweiterten - interaktionsanalytischen Ansatz. Dabei wird der Frage nachgegangen, wie die für das Genre konstitutive Ent-Interaktivisierung entschärft wird. Hierfür wird in Sing-le-Let’s Plays die begleitende Moderation zentral gesetzt, in Multi-Let’s Plays die Interaktion zwischen den Beteiligten.
Narratives 2.0. A Multi-dimensional approach to semi-public storytelling in WhatsApp voice messages
(2019)
Based on a corpus of voice message narratives in German WhatsApp group chats, the present study contributes to research on social media storytelling in that it focusses on stories of personal experience which are embedded in a communication platform which favours a continuous dialogic exchange, narrated to well-defined non-anonymous publics and multimodal (comprised of visual and audible posting types). To capture the characteristics of this type of social media storytelling, the paper argues that Ochs and Capps’ (2001) dimensional model originally developed for conversational narratives (including the dimensions of tellability, tellership, embeddedness, linearity, moral stance) should be expanded by the dimensions of publicness, multimodality and sequencing. The prototype of storytelling in WhatsApp group chats is based on recent personal experiences; it is related by a single teller as an initial, sequentially non-embedded and linearly organised “big package” story (in a single voice message sometimes introduced by a text message containing an abstract); other group members routinely document their evaluative stances in rather conventionalised text message responses in the semi-public group space.
Power, in this article, is to be understood as an instrument of force that is imposed purposely in order to influence, affect or persuade others. The question here is whether such power is due to aggressive expressions (lexical level) or to context-dependent aspects (discourse level) that become relevant when insulting persons via new media. I will distinguish between “cyberbullying” as an attempt to hurt a persons feelings directly via personal SMS or email and “virtual character assassination attempts” that include third parties as an audience. Potential readers not directly involved are considered a constitutive eliciting element of power. It is assumed that their existence is even more important and effective (in terms of strengthening the perpetrators power) than aggressive language.