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Growing globalisation of the world draws attention to cultural differences between people from different countries or from different cultures within the countries. Notwithstanding the diversity of people’s worldviews, current cross-cultural research still faces the challenge of how to avoid ethnocentrism; comparing Western-driven phenomena with like variables across countries without checking their conceptual equivalence clearly is highly problematic. In the present article we argue that simple comparison of measurements (in the quantitative domain) or of semantic interpretations (in the qualitative domain) across cultures easily leads to inadequate results. Questionnaire items or text produced in interviews or via open-ended questions have culturally laden meanings and cannot be mapped onto the same semantic metric. We call the culture-specific space and relationship between variables or meanings a ’cultural metric’, that is a set of notions that are inter-related and that mutually specify each other’s meaning. We illustrate the problems and their possible solutions with examples from quantitative and qualitative research. The suggested methods allow to respect the semantic space of notions in cultures and language groups and the resulting similarities or differences between cultures can be better understood and interpreted.
Stress that spills over into one's intimate relationship (Repetti, 1989) can increase negative behavior between partners (Repetti, 1989; Schulz et al., 2004), which in turn can negatively affect relationship outcomes, such as satisfaction (Karney and Bradbury, 1995; Randall and Bodenmann, 2016). This negative stress spillover process may, however, be mitigated if couples help each other cope with the experienced stress (i.e., dyadic coping). Although theoretical assumptions, such as the systematic-transactional model of stress and dyadic coping (Bodenmann, 2005), suggest that the association between coping behavior and relationship satisfaction is determined by cultural influences (e.g., gender roles), findings from a recent meta-analysis shows that this association is stable across nations and gender (Falconier et al., 2015). Despite the significant findings, the samples used in the meta-analysis nearly exclusively relied on couples living in Western culture (Falconier et al., 2015), which leaves an unanswered question about how culture may affect the association between dyadic coping and relationship satisfaction. The goal of the current paper was to examine the cultural influence in dyadic coping processes based on 7973 married individuals across 35 nations.
Forms of committed relationships, including formal marriage arrangements between men and women, exist in almost every culture (Bell, 1997). Yet, similarly to many other psychological constructs (Henrich et al., 2010), marital satisfaction and its correlates have been investigated almost exclusively in Western countries (e.g., Bradbury et al., 2000). Meanwhile, marital relationships are heavily guided by culturally determined norms, customs, and expectations (for review see Berscheid, 1995; Fiske et al., 1998). While we acknowledge the differences existing both between- and within-cultures, we measured marital satisfaction and several factors that might potentially correlate with it based on self-report data from individuals across 33 countries. The purpose of this paper is to introduce the raw data available for anybody interested in further examining any relations between them and other country-level scores obtained elsewhere. Below, we review the central variables that are likely to be related to marital satisfaction.
Smiling individuals are usually perceived more favorably than non-smiling ones—they are judged as happier, more attractive, competent, and friendly. These seemingly clear and obvious consequences of smiling are assumed to be culturally universal, however most of the psychological research is carried out in WEIRD societies (Western, Educated, Industrialized, Rich, and Democratic) and the influence of culture on social perception of nonverbal behavior is still understudied. Here we show that a smiling individual may be judged as less intelligent than the same non-smiling individual in cultures low on the GLOBE’s uncertainty avoidance dimension. Furthermore, we show that corruption at the societal level may undermine the prosocial perception of smiling—in societies with high corruption indicators, trust toward smiling individuals is reduced. This research fosters understanding of the cultural framework surrounding nonverbal communication processes and reveals that in some cultures smiling may lead to negative attributions.
When appearance does not match accent: neural correlates of ethnicity-related expectancy violations
(2017)
Most research on ethnicity in neuroscience and social psychology has focused on visual cues. However, accents are central social markers of ethnicity and strongly influence evaluations of others. Here, we examine how varying auditory (vocal accent) and visual (facial appearance) information about others affects neural correlates of ethnicity-related expectancy violations. Participants listened to standard German and Turkish-accented speakers and were subsequently presented with faces whose ethnic appearance was either congruent or incongruent to these voices. We expected that incongruent targets (e.g. German accent/Turkish face) would be paralleled by a more negative N2 event-related brain potential (ERP) component. Results confirmed this, suggesting that incongruence was related to more effortful processing of both Turkish and German target faces. These targets were also subjectively judged as surprising. Additionally, varying lateralization of ERP responses for Turkish and German faces suggests that the underlying neural generators differ, potentially reflecting different emotional reactions to these targets. Behavioral responses showed an effect of violated expectations: German-accented Turkish-looking targets were evaluated as most competent of all targets. We suggest that bringing together neural and behavioral measures of expectancy violations, and using both visual and auditory information, yields a more complete picture of the processes underlying impression formation.
The Social Perception of Heroes and Murderers: Effects of Gender-Inclusive Language in Media Reports
(2016)
The way media depict women and men can reinforce or diminish gender stereotyping. Which part does language play in this context? Are roles perceived as more gender-balanced when feminine role nouns are used in addition to masculine ones? Research on gender-inclusive language shows that the use of feminine-masculine word pairs tends to increase the visibility of women in various social roles. For example, when speakers of German were asked to name their favorite “heroine or hero in a novel,” they listed more female characters than when asked to name their favorite “hero in a novel.” The research reported in this article examines how the use of gender-inclusive language in news reports affects readers’ own usage of such forms as well as their mental representation of women and men in the respective roles. In the main experiment, German participants (N = 256) read short reports about heroes or murderers which contained either masculine generics or gender-inclusive forms (feminine-masculine word pairs). Gender-inclusive forms enhanced participants’ own usage of gender-inclusive language and this resulted in more gender-balanced mental representations of these roles. Reading about “heroines and heroes” made participants assume a higher percentage of women among persons performing heroic acts than reading about “heroes” only, but there was no such effect for murderers. A post-test suggested that this might be due to a higher accessibility of female exemplars in the category heroes than in the category murderers. Importantly, the influence of gender-inclusive language on the perceived percentage of women in a role was mediated by speakers’ own usage of inclusive forms. This suggests that people who encounter gender-inclusive forms and are given an opportunity to use them, use them more themselves and in turn have more gender-balanced mental representations of social roles.
Language of Responsibility. The Influence of Linguistic Abstraction on Collective Moral Emotions
(2017)
Two experiments investigated the effects of linguistic abstractness on the experience of collective moral emotions. In Experiment 1 participants were presented with two scenarios about ingroup misbehavior, phrased using descriptive action verbs, interpretative action verbs, adjectives or nouns. The results show that participants experienced slightly more negative moral emotions with higher levels of linguistic abstractness. In Experiment 2 we also tested for the influence of national identification on the relationship between linguistic abstractness and emotional reactions. Additionally, we expanded the number of scenarios. Experiment 2 replicated the earlier pattern, but found larger differences between conditions. The strength of national identification did not moderate the observed effects. The results of this research are discussed within the context of the linguistic category model and psychology of collective moral emotions.
Feminine forms of job titles raise great interest in many countries. However, it is still unknown how they shape stereotypical impressions on warmth and competence dimensions among female and male listeners. In an experiment with fictitious job titles men perceived women described with feminine job titles as significantly less warm and marginally less competent than women with masculine job titles, which led to lower willingness to employ them. No such effects were observed among women.
Studies on social perception reveal that on many dimensions, smiling individuals are perceived more positively in comparison with non-smiling individuals. The experiment carried out in seven countries (China, Germany, Iran, Norway, Poland, USA, and the Republic of South Africa) showed that in some cultures, smiling individuals may be perceived less favorably than non-smiling individuals. We compared ratings of intelligence made by participants viewing photos of smiling and non-smiling people. The results showed that smiling individuals were perceived as more intelligent in Germany and in China; smiling individuals were perceived as less intelligent than the (same) non-smiling individuals in Iran. We suggest that the obtained effects can be explained by the cultural diversity within the dimension of uncertainty avoidance described in the GLOBE (Global Leadership and Organizational Behavior Effectiveness) project by House, Hanges, Javidan, Dorfman, and Gupta.
Badania nad postrzeganiem społecznym wskazują, że osoby uśmiechające się są na licznych wymiarach postrzegane korzystniej aniżeli osoby nieuśmiechające się. Jednakże w niniejszych badaniach twierdzimy, że ta zależność nie zawsze jest pozytywna ponieważ postrzeganie uśmiechu może być zależne od kultury i takich jej wymiarów jak indywidualizm-kolektywizm czy asertywność. Eksperyment przeprowadzony w sześciu krajach (w Polsce, Niemczech, Norwegii, Iranie, USA oraz RPA) pokazał, że osoby uśmiechające się mogą być w kulturach kolektywistycznych i mało asertywnych postrzegane mniej korzystnie od osób nieuśmiechających się. W Niemczech osoby uśmiechnięte zostały ocenione jako bardziej inteligentne, a w Iranie jako mniej inteligentne niż osoby nieuśmiechnięte. Ponadto we wszystkich krajach poza Iranem osoby uśmiechnięte były postrzegane jako bardziej szczere niż osoby nieuśmiechnięte. Dyskutujemy stwierdzone efekty w kontekście zróżnicowania kultur opisanego przez Housea i zespół (2004) oraz przez Hofstedego (2001).