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Professional and technical practice and the technical character of social interaction.
The focus on communication in research on professional and scientific language somehow reflects the intention of John L. Austin’s phrase “How to do things with words?” But a description based on the concept of communication ultimately also relies on linguistic idiosyncrasies. We will look at things the other way round and ask first “how to do (professional) things” and then look at the linguistic units used specifically for this purpose. Professionalism in this view takes very different forms for different types of actions (“practices”). Although reliability and professional authority are central features of all linguistic realizations to be considered, they are represented in very different ways. As a result, professionalism not only shows in the high degree of explicitness of technical prose typical for written scientific discussion. It is also reflected in the high degree of implicitness of speech that accompanies and constitutes practical action.
Terminologiearbeit im wirtschaftlichen Kontext geht von zwei Arbeitsphasen aus: einer umfassenden deskriptiven Phase, in der die Begriffsstruktur und der aktuelle Terminologiegebrauch erfasst, aber noch nicht bewertet werden, sowie einer präskriptiven Phase, in der der eigentliche Standardisierungseingriff erfolgt. In der Praxis wird die deskriptive Phase oft reduziert und der Schwerpunkt unmittelbar auf die Präskription gelegt. In unserem Beitrag diskutieren wir das Potenzial, das eine ausführliche deskriptive Terminologiearbeit zur Verbesserung der Wissenskommunikation im Rahmen des Wissensmanagements birgt. Am Beispiel eines wissenschaftlichen Projektes im Bereich Grammatik des Deutschen zeigen wir, wie diese eng an der Theorie orientierte Ausgestaltung der Deskription in der Praxis aussieht, welche Herausforderungen sie mit sich bringt und wie ihre Ergebnisse das Wissensmanagement unterstützen können.
For a long time, the lecture dominated performatively presented scientific communication. Given academic traditions, it is possible to make a connection between the lecture and classical rhetoric, a highly differentiated instrument of analysis. The tradition of the lecture has been perpetuated in the presentation of research results, first in the use of transparencies and subsequently through computer-based projections. Yet the use of media technology has also allowed new practices to emerge, including mediation practices hitherto neglected in the theory of rhetoric.