Sprache im 20. Jahrhundert. Gegenwartssprache
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Discourse analysis in general, and media discourse analysis in particular, are currently attracting increased attention from linguists. This interest can be seen in the tendency to apply the term ‘discourse’ to various sciences and academic disciplines. It is possible to trace its dispersion both horizontally, i.e. in different sciences, and vertically, i.e. on various linguistic levels. Furthermore, the majority of interpretations of the term ‘discourse’ appearing in the works of modern scholars have arisen as a result of the interdisciplinary nature of language study within the cognitive paradigm in linguistics.
Under the conditions of an emerging information society, the study of mass media language has become particularly important. Until recently, the research of language functioning in mass media has been conducted by representatives of practically all branches of linguistics: sociolinguistics, psycholinguistics, cognitive linguistics, etc. Nowadays the situation is such that there are all necessary preconditions for uniting all these different approaches under one academic discipline – media linguistics.
Based on German speaking data from various activity types, the range of multimodal resources used to construct turn-beginnings is reviewed. It is claimed that participants in talk-in-interaction need to deal with four tasks in order to construct a turn which precisely fits the interactional moment of its production:
1. Achieve joint orientation: The accomplishment of the socio-spatial prerequisites necessary for producing a turn which is to become part of the participants’ common ground.
2. Display uptake: Next speaker needs to display his/her understanding of the interaction so far as the backdrop on which the production of the upcoming turn is based.
3. Deal with projections from prior talk: The speaker has to deal with projections which have been established by (the) previous turn(s) with respect to the upcoming turn.
4. Project properties of turn-in-progress: The speaker needs to orient the recipient to properties of the turn s/he is about to produce.
Turn-design thus can be seen to be informed by tasks related to the multimodal, embodied, and interactive contingencies of online-construction of turns. The four tasks are ordered in terms of prior tasks providing the prerequisite for accomplishing a later task.