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‘Linguistic relativity’ has become a major keyword in debates on the psychological significance of language diversity. In this context, the term ‘relativity’ was originally taken on loan from Einstein’s then-recent theories by Edward Sapir (1924) and Benjamin L. Whorf (1940). The present paper assesses how far the idea of linguistic relativity does analogically build on relevant insights in modern physics, and fails to find any substantial analogies. The term was used rhetorically by Sapir and Whorf, and has since been incorporated into a cognitivist research programme that seeks to answer whether ‘language influences thought’. Contemporary research on ‘linguistic relativity’ has developed into a distinct way of studying language diversity, which shares a lot with the universalistic cognitivist framework it opposes, but little with relational approaches in science.
Cognitive linguists have long been interested in analogies people habitually use in thinking and speaking, but little is known about the nature of the relationship between verbal behaviour and such analogical schemas. This article proposes that discourse metaphors are an important link between the two. Discourse metaphors are verbal expressions containing a construction that evokes an analogy negotiated in the discourse community. Results of an analysis of metaphors in a corpus of newspaper texts support the prediction that regular analogies are form-specific, i.e., bound to particular lexical items. Implications of these results for assumptions about the generality of habitual analogies are discussed.