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Aversion to loanwords may express itself in various ways: deliberate and motivated by ideology of linguistic purism or more implicit and motivated by the strength of one’s national identification and ethnolinguistic vitality. A study of Polish philology students assessed their tendency to choose loanwords versus synonymous native words. The results supported a two-path model of linguistic purism. Social identity (strength of identification) directly predicted avoidance of loanwords, whereas ideological concerns (conservative political views) predicted it indirectly, through purist ideology.
Feminine forms of job titles raise great interest in many countries. However, it is still unknown how they shape stereotypical impressions on warmth and competence dimensions among female and male listeners. In an experiment with fictitious job titles men perceived women described with feminine job titles as significantly less warm and marginally less competent than women with masculine job titles, which led to lower willingness to employ them. No such effects were observed among women.