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Mediatisierung und Medialität in Social Media: Das Diskurssystem „Twitter“

  • Mediatization and Mediality in Social Media: the Discourse System Twitter The article contributes to the debate about mediatization and the use of language in social media. The theoretical approach evolves from the intersection of linguistics, media and communication studies. While the concept of mediatization describes relations between medial and sociocultural change and the ubiquity of media in everyday life, the concept of mediality sheds light on the inseparability of media and language. From this interdisciplinary perspective, specific practices of media and language use within the microblogging service Twitter were analyzed. Examples from different case studies reveal certain user practices that can be described as formed by ‘moulding forces’ of the medium Twitter without considering technology as determining or symptomatic. Our analysis shows that the use of specific semiotic and functional operators (#, @, RT, http://) establish user practices of creating personal and semantic references and thus constitute Twitter as a multi-referential discourse system.

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Author:Mark Dang-AnhORCiDGND, Jessica Einspänner, Caja Thimm
Parent Title (German):Sprache und Kommunikation im technischen Zeitalter. Wie viel Internet (v)erträgt unsere Gesellschaft?
Series (Serial Number):Age of Access? Grundfragen der Informationsgesellschaft (2)
Publisher:de Gruyter
Place of publication:Berlin (u.a.)
Editor:Konstanze Marx, Monika Schwarz-Friesel
Document Type:Part of a Book
Year of first Publication:2013
Date of Publication (online):2018/06/27
GND Keyword:Diskursanalyse; Kommunikationsforschung; Mediatisierung; Politische Kommunikation; Politische Willensbildung
First Page:68
Last Page:91
DDC classes:400 Sprache / 430 Deutsch
Open Access?:ja
BDSL-Classification:Sprache im 20. Jahrhundert. Gegenwartssprache
Licence (English):License LogoCreative Commons - Attribution-NonCommercial-NoDerivs 4.0 International