Functional and communicative features of advertising in the press
- In the present article I have decided to focus on the analysis of one of the most "traditional", but still fast-developing and ever-changing type of advertising – on the analysis of advertising in the press. The more my colleagues, students, and I try to analyse, scrutinise and describe particular aspects of advertising, the more obvious it is that to make this analysis authentic and reliable from the theoretical point of view and important from the practical point of view, it is necessary to suggest a universal approach to the study.
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| Author: | Oksana A. Ksenzenko |
|---|---|
| URN: | urn:nbn:de:bsz:mh39-6689 |
| ISBN: | 978-3-937241-41-8 |
| Parent Title (German): | Mediensprache und Medienkommunikation im interdisziplinären und interkulturellen Vergleich : mit einem einleitenden Beitrag von Ludwig M. Eichinger |
| Publisher: | Institut für Deutsche Sprache |
| Place of publication: | Mannheim |
| Editor: | Maja N. Volodina |
| Document Type: | Part of a Book |
| Language: | German |
| Year of first Publication: | 2013 |
| GND Keyword: | Deutsch; Englisch; Fachsprache; Massenmedien; Presse; Stilistik; Textlinguistik; Werbesprache |
| Page Number: | 11 |
| First Page: | 153 |
| Last Page: | 163 |
| DDC classes: | 400 Sprache / 420 Englisch |
| DDC classes: | 400 Sprache / 430 Deutsch |
| Open Access?: | ja |
| BDSL-Classification: | Sprache im 20. Jahrhundert. Gegenwartssprache |
| Leibniz-Classification: | Sprache, Linguistik |
| Linguistics-Classification: | Medienlinguistik |
| Licence (German): |  Creative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung 3.0 Deutschland |