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Functional and communicative features of advertising in the press

  • In the present article I have decided to focus on the analysis of one of the most "traditional", but still fast-developing and ever-changing type of advertising – on the analysis of advertising in the press. The more my colleagues, students, and I try to analyse, scrutinise and describe particular aspects of advertising, the more obvious it is that to make this analysis authentic and reliable from the theoretical point of view and important from the practical point of view, it is necessary to suggest a universal approach to the study.

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Metadaten
Author:Oksana A. Ksenzenko
URN:urn:nbn:de:bsz:mh39-6689
ISBN:978-3-937241-41-8
Parent Title (German):Mediensprache und Medienkommunikation im interdisziplinären und interkulturellen Vergleich : mit einem einleitenden Beitrag von Ludwig M. Eichinger
Publisher:Institut für Deutsche Sprache
Place of publication:Mannheim
Editor:Maja N. Volodina
Document Type:Part of a Book
Language:German
Year of first Publication:2013
GND Keyword:Deutsch; Englisch; Fachsprache; Massenmedien; Presse; Stilistik; Textlinguistik; Werbesprache
Pagenumber:11
First Page:153
Last Page:163
Dewey Decimal Classification:400 Sprache / 420 Englisch
Dewey Decimal Classification:400 Sprache / 430 Deutsch
BDSL-Classification:Sprache im 20. Jahrhundert. Gegenwartssprache
Leibniz-Classification:Sprache, Linguistik
Linguistics-Classification:Medienlinguistik
Open Access?:Ja
Licence (German):License LogoCreative Commons - Namensnennung-Nicht kommerziell-Keine Bearbeitung 3.0 Deutschland