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Visualität und Multimodalität in wissenschaftlichen Präsentationen

  • In recent times presentations have drawn the attention of scientific interest as a new form of communication. In visualization of abstract structures or relationships in scholarly presentations using diagrams, different medial layers of meaning are conjoined in a very special way. The present paper examines firstly the multimodal structure of presentations and the mechanisms of establishing cross-modality coherence. Then the results of a reception experiment are discussed that gives rise to the assumption that multimodality can in fact improve the understanding of scholarly presentations. In the final part of the paper the production of an abstract visualization in a scholarly presentation is exemplified with regard to the solution of disambiguation and linearization problems. We claim that abstract visualizations in presentations are used to produce narratives by the speaker, and without such narratives this kind of visualization cannot be understood properly.

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Metadaten
Author:Henning LobinGND
URN:urn:nbn:de:bsz:mh39-76325
DOI:https://doi.org/10.1515/zgl-2013-0004
ISSN:1613-0626
Parent Title (German):Zeitschrift für germanistische Linguistik
Publisher:de Gruyter
Place of publication:Berlin [u.a.]
Document Type:Article
Language:German
Year of first Publication:2013
Date of Publication (online):2018/07/19
Publicationstate:Zweitveröffentlichung
Reviewstate:Peer-Review
GND Keyword:Informationsaufnahme; Multimodalität; Präsentation; Visualisierung
Volume:41
Issue:1
First Page:65
Last Page:80
Dewey Decimal Classification:400 Sprache / 400 Sprache, Linguistik
Open Access?:ja
Linguistics-Classification:Medienlinguistik
Linguistics-Classification:Psycholinguistik / Kognitive Linguistik
Licence (German):License LogoCreative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International