Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie
- As kindergartens and schools closed down during the first wave of the COVID-19 pandemic in Germany, two hashtags emerged on Twitter: #CoronaEltern (#CoronaParents) and #CoronaElternRechnenAb (#CoronaParentsDocumentTheCosts). In this paper, we examine the positioning practices around both hashtags as expressions of “digital activism” (Joyce 2010: VIII). One characteristic of the hashtag campaign is that political demands are hardly ever made directly. Rather, the participants resort to five main linguistic patterns: (1) they address different target groups; (2) they refer to different protagonists; (3) in the subcorpus #CoronaEltern specifically, they constitute themselves as a collective through (4) the recurring use of first-person narratives; (5) and generalization and typification. Our findings show that #CoronaParents are not just parents in times of a pandemic: #CoronaParents are only those who see themselves as such, participating in an evolving, at times misunderstood community.
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| Author: | Naomi TruanORCiDGND, Friederike FischerORCiD |
|---|---|
| URN: | urn:nbn:de:bsz:mh39-124660 |
| DOI: | https://doi.org/10.21248/jfml.2023.48 |
| ISSN: | 2569-6491 |
| Parent Title (German): | Journal für Medienlinguistik (jfml) |
| Publisher: | Leibniz-Institut für Deutsche Sprache (IDS) |
| Place of publication: | Mannheim |
| Document Type: | Article |
| Language: | German |
| Year of first Publication: | 2023 |
| Date of Publication (online): | 2024/01/24 |
| Publicationstate: | Veröffentlichungsversion |
| Reviewstate: | Peer-Review |
| Tag: | COVID-19; Twitter; community; digital activism; gender; hashtags; pandemic; positioning; protest |
| GND Keyword: | COVID-19; Deutsch; Hashtag; Pandemie; Protest; Twitter <Softwareplattform> |
| Volume: | 5 |
| Issue: | 1 |
| First Page: | 1 |
| Last Page: | 33 |
| DDC classes: | 400 Sprache / 430 Deutsch |
| Open Access?: | ja |
| Linguistics-Classification: | Medienlinguistik |
| Journals: | Journal für Medienlinguistik : jfml = Journal for media linguistics |
| Licence (English): |  Creative Commons - Attribution-ShareAlike 4.0 International |