@article{HellmannSchubert2017,
  author    = {Manfred W. Hellmann and Arne Schubert},
  title     = {Zur Sprache der Anzeigenwerbung},
  series   = {Muttersprache},
  volume    = {80},
  publisher = {Bibliographisches Institut},
  address   = {Mannheim/Z{\"u}rich},
  issn      = {0027-514X},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-66073},
  pages     = {338 -- 343},
  year      = {2017},
  language  = {de}
}