@incollection{Kubczak2017,
  author    = {Jacqueline Kubczak},
  title     = {Welchen Einfluss haben Werbeslogans auf die deutsche Sprache?},
  series = {Deutsch: lokal – regional – global},
  editor    = {Jarochna Dąbrowska-Burkhardt and Ludwig M. Eichinger and Uta Itakura},
  publisher = {Narr},
  address   = {T{\"u}bingen},
  isbn      = {978-3-8233-8132-7},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-61345},
  pages     = {401 -- 409},
  year      = {2017},
  language  = {de}
}