@article{Bluehdorn2017, author = {Hardarik Bl{\"u}hdorn}, title = {Autoaufkleber: Die Mimik auf der Blechkarosse}, series = {Zeitschrift f{\"u}r Semiotik}, volume = {17}, number = {1-2}, publisher = {Stauffenburg}, address = {T{\"u}bingen}, issn = {0170-6241}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-60829}, pages = {89 -- 103}, year = {2017}, abstract = {This contribution investigates car stickers as a means of communication in road traffic from an economic, technological and semiotic perspective. Road traffic involves first-order participants (people) directing second-order participants (e.g., cars) within third-order participants (e.g., convoys), and this structure generates typical constraints of communication, which are overcome by the use of order-specific surface, gestural and postural signs. Car stickers are treated as second-order surface signs which serve to diversify traffic communication. Here, the central themes, ways of presentation and communicative functions of such signs are analyzed.}, language = {de} }