TY  - CHAP
U1  - Buchbeitrag
A1  - Ksenzenko, Oksana A.
ED  - Volodina, Maja N.
T1  - Functional and communicative features of advertising in the press
T2  - Mediensprache und Medienkommunikation im interdisziplinären und interkulturellen Vergleich : mit einem einleitenden Beitrag von Ludwig M. Eichinger
N2  - In the present article I have decided to focus on the analysis of one of the most "traditional", but still fast-developing and ever-changing type of advertising – on the analysis of advertising in the press. The more my colleagues, students, and I try to analyse, scrutinise and describe particular aspects of advertising, the more obvious it is that to make this analysis authentic and reliable from the theoretical point of view and important from the practical point of view, it is necessary to suggest a universal approach to the study.
KW  - Deutsch
KW  - Englisch
KW  - Werbesprache
KW  - Fachsprache
KW  - Stilistik
KW  - Textlinguistik
KW  - Presse
KW  - Massenmedien
Y1  - 2013
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:mh39-6689
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:mh39-6689
SN  - 978-3-937241-41-8
SB  - 978-3-937241-41-8
SP  - 153
EP  - 163
S1  - 11
PB  - Institut für Deutsche Sprache
CY  - Mannheim
ER  -