@incollection{Dem'jankov2013, author = {Valerij Dem'jankov}, title = {Implied reference to audience : on organizational rhetoric of mass media}, series = {Mediensprache und Medienkommunikation im interdisziplin{\"a}ren und interkulturellen Vergleich : mit einem einleitenden Beitrag von Ludwig M. Eichinger}, editor = {Maja N. Volodina}, publisher = {Institut f{\"u}r Deutsche Sprache}, address = {Mannheim}, isbn = {978-3-937241-41-8}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-6543}, pages = {73 -- 84}, year = {2013}, abstract = {In the first part of my paper, I am going to propose a research program which will be exemplified in the second part. This research concerns organizational mass-media rhetoric in a sense to be sketched below.}, language = {de} }