@incollection{Mendzheritskaya2013, author = {Elena O. Mendzheritskaya}, title = {The cognitive paradigm in linguistics and media discourse typology}, series = {Mediensprache und Medienkommunikation im interdisziplin{\"a}ren und interkulturellen Vergleich : mit einem einleitenden Beitrag von Ludwig M. Eichinger}, editor = {Maja N. Volodina}, publisher = {Institut f{\"u}r Deutsche Sprache}, address = {Mannheim}, isbn = {978-3-937241-41-8}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-6509}, pages = {49 -- 55}, year = {2013}, abstract = {Discourse analysis in general, and media discourse analysis in particular, are currently attracting increased attention from linguists. This interest can be seen in the tendency to apply the term ‘discourse’ to various sciences and academic disciplines. It is possible to trace its dispersion both horizontally, i.e. in different sciences, and vertically, i.e. on various linguistic levels. Furthermore, the majority of interpretations of the term ‘discourse’ appearing in the works of modern scholars have arisen as a result of the interdisciplinary nature of language study within the cognitive paradigm in linguistics.}, language = {en} }