@incollection{Lobin2020, author = {Henning Lobin}, title = {The lecture and the presentation – rhetorics and technology}, series = {Science Communication}, editor = {Annette Le{\"s}m{\"o}llmann and Marcelo Dascal and Thomas Gloning}, publisher = {de Gruyter}, address = {Berlin [u.a.]}, isbn = {978-3-11-025551-5}, doi = {10.1515/9783110255522-012}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-95104}, pages = {257 -- 270}, year = {2020}, abstract = {For a long time, the lecture dominated performatively presented scientific communication. Given academic traditions, it is possible to make a connection between the lecture and classical rhetoric, a highly differentiated instrument of analysis. The tradition of the lecture has been perpetuated in the presentation of research results, first in the use of transparencies and subsequently through computer-based projections. Yet the use of media technology has also allowed new practices to emerge, including mediation practices hitherto neglected in the theory of rhetoric.}, language = {en} }