TY - CHAP U1 - Buchbeitrag A1 - Lobin, Henning ED - Leßmöllmann, Annette ED - Dascal, Marcelo ED - Gloning, Thomas T1 - The lecture and the presentation – rhetorics and technology T2 - Science Communication N2 - For a long time, the lecture dominated performatively presented scientific communication. Given academic traditions, it is possible to make a connection between the lecture and classical rhetoric, a highly differentiated instrument of analysis. The tradition of the lecture has been perpetuated in the presentation of research results, first in the use of transparencies and subsequently through computer-based projections. Yet the use of media technology has also allowed new practices to emerge, including mediation practices hitherto neglected in the theory of rhetoric. T3 - Handbooks of Communication Science - 17 KW - lecture KW - presentation KW - rhetoric KW - scientific communication KW - media technology KW - form of communication KW - Vorlesung KW - Rhetorik KW - Wissenschaftskommunikation KW - Vortragstechnik KW - Visualisierung Y1 - 2020 UN - https://nbn-resolving.org/urn:nbn:de:bsz:mh39-95104 SN - 978-3-11-025551-5 SB - 978-3-11-025551-5 U6 - https://doi.org/10.1515/9783110255522-012 DO - https://doi.org/10.1515/9783110255522-012 SP - 257 EP - 270 PB - de Gruyter CY - Berlin [u.a.] ER -