@article{HellmannSchubert2017,
  author    = {Hellmann, Manfred W. and Schubert, Arne},
  title     = {Zur Sprache der Anzeigenwerbung},
  journal   = {Muttersprache},
  volume    = {80},
  issn      = {0027-514X},
  pages     = {338 -- 343},
  year      = {2017},
  subject      = {Deutsch},
  language  = {de}
}