@article{Bluehdorn2017,
  author    = {Hardarik Bl{\"u}hdorn},
  title     = {Bild und Wirklichkeit},
  series   = {Zeitschrift f{\"u}r Semiotik},
  volume    = {20},
  number    = {3-4},
  publisher = {Stauffenburg},
  address   = {T{\"u}bingen},
  isbn      = {3-86057-940-1},
  issn      = {0170-6241},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-64133},
  pages     = {305 -- 315},
  year      = {2017},
  abstract  = {This article proposes to replace current semiotic folk theories by a more complex conception of the role signs play in human societies. It distinguishes between the world and the reality of human beings, describing the perception of the world as a production of images that are projected outward and thereby create reality. While perception takes the world as its object, behavior takes it as a project. A considerable part of the behavior of organisms consists in the production of signs which represent perceptions (as in a photograph), behaviors (as in film), or signs (as in writing, which imitates spoken language). On one hand, signs have the function of making perceptions, behaviors, and signs in themselves communicable; on the other, they serve to anticipate perceptions, behaviors, and signs which are not yet real. This second type of signs (schemata) takes reality as a project in exactly the same way in which ordinary behavior takes the world as its project. The article ends with a discussion of the various types of schematic signs used by human beings to control their perceptual, behavioral, and sign spaces, and suggests a systematic improvement of our semiotic folk theories in order to facilitate orientation in the reality created by ourselves.},
  language  = {de}
}