@book{R{\"o}mer2014,
  author    = {R{\"o}mer, Ruth},
  title     = {Die Sprache der Anzeigenwerbung},
  isbn      = {3-590-15604-X},
  series    = {Sprache der Gegenwart},
  number    = {4},
  pages     = {288},
  year      = {2014},
  subject      = {Deutsch},
  language  = {de}
}