@incollection{Eichinger2021,
  author    = {Ludwig M. Eichinger},
  title     = {{\"O}konomie der Mehrsprachigkeit},
  series = {Language and Economy. Language industries in a Multilingual Europe. Contributions to the EFNIL Conference 2019 in Tallinn},
  editor    = {T{\~o}nu Tender and Ludwig M. Eichinger},
  publisher = {Research Institute for Linguistics, Hungarian Academy of Sciences},
  address   = {Budapest},
  isbn      = {978-963-9074-85-9},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:mh39-103599},
  pages     = {57 -- 72},
  year      = {2021},
  abstract  = {Even though the use of several languages has become more common in modern societies, it is important to find a common language in order to communicate economically (by the way, also with regard to economic success). So, of course, it is an advantage and a basic request in our national societies to be able to communicate by means of the national language(s). But looking a bit closer at the communicative demands of today one sees that there is a growing need to react to internal variation, and that a modern linguistic identity not only covers that fact, but also the fact, that English – in different forms – is part of a linguistic spectrum fitting a modern European communicative life. In the last years a communicative pattern is developing within an elite group of young academically educated people that is based on the use of English only, more or less ignoring the connection to the national linguistic surroundings, somehow kind of an alternative monolingualism. But looking at the communicative needs in our complex societies losing the ability to cope with different linguistic options in different communicative situations and to integrate this possibility into your linguistic identity is a rather restricted option – also in economic terms. And this even holds not taking into account the linguistic effect of modern migration.},
  language  = {de}
}